Christoph Fahle
September 24, 2012

Member of the Week: Jacques-André Dupont

Jacques-André Dupont is a french Filmmaker and VJ, who is shooting and directing commissioned works for NGO´s, Start-Ups and communication agencies as well as music videos, light installations and documentaries. He moved to Berlin 2 years ago and is now working as a freelancer here at betahaus.

Interviewed by: Lisa Hillers

How did you first get into motion design?

It began when I did my studies in post-production for movies. I was looking for references for special effects and when looking for this material on the internet, I came across more graphic-based media. I was working on some 3D projects too and I became very interested in more graphic design elements. I was always interested in using technical knowledge and special effects together, and combining it with the video. It allows you to help the video by somewhat augmenting the reality. I’m more into video than pure graphic design, animation or illustration - I come from a video background. I try to mix all of these elements together to develop my unique visual style.

Was there anyone that really influenced you when starting out?

The two biggest influences on my work are both related to music. Firstly, I was very inspired by the music videos of Chris Cunningham and his work with Warp Records. I was also a big fan of videos from Coldcut on the Ninja Tune label. They were both doing crazy things with video and it was the first time I felt like you could be a video DJ. At that point I realized how cool it could be to mix music and video together.

What are your biggest challenges working as a freelancer?

Well after my studies and 6 months of internships in Paris, I worked on motion design for vente-privee.com, an e-commerce website. We were a huge team of motion designers, some more into graphic design, others more into special effects. It was a great mix of people and I really learned a lot from my 2 years there. After this job, I came to Berlin and began my first experience as a freelancer. It was both a change of country and a change of working style. Setting up in Berlin was a big challenge because of the language and all of the administrative work you have to get through. Now that is behind me and my current challenge is getting enough paid work.

How did you come across betahaus?

I heard people mention betahaus on many occasions but I didn’t really know what it was at the time. Later I read an article about co-working spaces and since I was looking for somewhere to work, decided to come and check it out. I’ve been here since and I’m very happy so far.

Does co-working influence your work?

I think it definitely helps. Co-working allows me to get to know people that I probably wouldn’t have met in other circumstances. Getting in touch with designers and creative people gives me more inspiration to try different things.

What kind of equipment do you most like to use in your work?

If we are talking about cameras, then I would always prefer the 5D. It is a Canon camera that is not too expensive and allows you to do very high quality, professional videos. However my work is not limited to filming, I am also doing concept research, direction, filming and postproduction.

What kinds of projects/companies have you been working with recently?

My work can be divided into 2 parts. First there is the personal work and the more artistic work that I’m not able to live from but allows for more creativity. Then there is the commercial work where I perform a variety of roles for a wide range of companies. I worked with Arte, doing camera and direction and recently I have been working for an NGO based in Berlin called Tactical Tech. I have also worked for websites based on design, e-commerce and companies like mytaxi and car2go.

What projects are you interested in working on in future?

I really enjoyed working with the companies that I mentioned before. The work was as fun as it was varied and I had the opportunity to work on a range of tasks. At the moment I’m looking for new projects , I am always happy to help Start-Ups create cool videos to present both objects and services. I am also collaborating with Pedro Pinedo for the people in beta- festival afterparty.

Another upcoming project I am really excited about, is doing light and installation- workshops for young people at a high-school in Britz.

Thank you very much for this Interview and good luck with all your future projects!

See the works of Jacques-Andre Dupont

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Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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