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Alice Nell
July 16, 2013

Member of the Week: Guillaume Leduc

Guillaume Leduc is a 30 year old music maniac from Italy. The channel development manager of AirMagnet, a part of FlukeNetworks (a service that provides wifi security) came to Betahaus not so long ago and he is already working on making his new dream come true. A dream that creates an easy way to combine work and fun: BetaRadio.

Hey Guillaume, how did you end up in betahaus?

Well, I was promoted and could choose between Paris, London and Berlin.

Obviously, I chose Berlin. After a couple of weeks of working at home, I was really getting bored. So, I heard about betahaus, tried it out and I found it amazing.

As you might have noticed, everyone here at betahaus seems to have a mission. What’s yours?

When I arrived at the betahaus I saw that everybody was wearing headsets and I wondered what they were listening to. I thought most of them listened to music in order not to be disturbed. Some of them may also be corresponding on Skype or other platforms. But at least everybody was wearing headsets. So I had an idea: Why shouldn’t there be a radio in betahaus? ‘betaradio’, in fact.

What is the concept of the radio?

We want to focus on the startups based at betahaus and give them the opportunity to communicate in different ways with the people. It can help them to speak up in terms of marketing. On the other hand it would make the betahaus an even more family-like place.

But that’s not all yet. Equally as important to us is pushing newcomer DJs, new artists. People that are, as I am, crazy about music.

If you ask someone what they’re doing here in Berlin so many are DJs or working on startups. The scene is very developed here in Berlin. But both channels are not a real part of one radio station yet.

That makes sense.

What is going to be the next step for the betaradio project?

Becoming a part of the betahaus was our first goal and we are happy to work on this hand in hand. The next step is to develop a website, which is what we are working on right now. Then we have to go on air.

We are planning a big event for the 6th of September that will launch the radio and bring the project into life.

How are you planning to bring the project into life financially?

As great as it all sounds, we are looking for sponsors and partners who can provide us with the financial support we need and the Know-How of someone with radio experience. Nonetheless we are happy about anyone who is willing to help us with their ideas or want to be part of what is my dream.

Imagine, you had to convince me to come to your event, what would you say?

We are ready.

Are you?

Still wondering about a membership at betahaus? Click here and read more about it!

Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK

Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !


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