Alice Nell
July 16, 2013

Member of the Week: Guillaume Leduc

Guillaume Leduc is a 30 year old music maniac from Italy. The channel development manager of AirMagnet, a part of FlukeNetworks (a service that provides wifi security) came to Betahaus not so long ago and he is already working on making his new dream come true. A dream that creates an easy way to combine work and fun: BetaRadio.

Hey Guillaume, how did you end up in betahaus?

Well, I was promoted and could choose between Paris, London and Berlin.

Obviously, I chose Berlin. After a couple of weeks of working at home, I was really getting bored. So, I heard about betahaus, tried it out and I found it amazing.

As you might have noticed, everyone here at betahaus seems to have a mission. What’s yours?

When I arrived at the betahaus I saw that everybody was wearing headsets and I wondered what they were listening to. I thought most of them listened to music in order not to be disturbed. Some of them may also be corresponding on Skype or other platforms. But at least everybody was wearing headsets. So I had an idea: Why shouldn’t there be a radio in betahaus? ‘betaradio’, in fact.

What is the concept of the radio?

We want to focus on the startups based at betahaus and give them the opportunity to communicate in different ways with the people. It can help them to speak up in terms of marketing. On the other hand it would make the betahaus an even more family-like place.

But that’s not all yet. Equally as important to us is pushing newcomer DJs, new artists. People that are, as I am, crazy about music.

If you ask someone what they’re doing here in Berlin so many are DJs or working on startups. The scene is very developed here in Berlin. But both channels are not a real part of one radio station yet.

That makes sense.

What is going to be the next step for the betaradio project?

Becoming a part of the betahaus was our first goal and we are happy to work on this hand in hand. The next step is to develop a website, which is what we are working on right now. Then we have to go on air.

We are planning a big event for the 6th of September that will launch the radio and bring the project into life.

How are you planning to bring the project into life financially?

As great as it all sounds, we are looking for sponsors and partners who can provide us with the financial support we need and the Know-How of someone with radio experience. Nonetheless we are happy about anyone who is willing to help us with their ideas or want to be part of what is my dream.

Imagine, you had to convince me to come to your event, what would you say?

We are ready.

Are you?

Still wondering about a membership at betahaus? Click here and read more about it!

The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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