Christoph Fahle
April 24, 2012

Member of the Week: Andre Ottlik

Andre Ottlik, is a consultant, coach and trainer for entrepreneurs, self-employed persons, and small and medium-sized enterprises. Since 2005, he has been interested in vision and determination appeal, goals and management, as well as the topics of corporate communications and marketing. Since 2011, he has been teaching social and methodological skills at the HWR Berlin School of Economics and Law as a visiting lecturer. Andre is trained in business computing, and previously worked at IBM; where he worked in sales, marketing and business networking as well. He has acquired several years of extensive sales knowledge - from door-to-door to business-partner sales. Andre has been a member of betahaus since September 2009.

You offer consulting, coaching, and training for freelancers, as well as small and medium-sized enterprises. Which of these is your main specialization? What inspired you to work in this area?

I am communications trainer; I help people with personal and business development by improving their communication in any way possible; with how they or their company communicates, or how they communicate with workers, investors, customers, and so on. It is all about figuring out who you are, and the best way to communicate within a space.

I was inspired by two of my mentors who are also communications trainers. I got to know one of them while studying business computing. A lot of my work has been inspired by the philosophy and methods of Stefan Merath, who is also a business coach, I have read also really good books which inspired me and they are part of my basic philosophy.

Before you start a seminar or training session, what is important for you to know about your client? How does a typical seminar take place?

If I want to get to know you, anything I’ve read about you in advance is unimportant. What I consider to be more important are things like why you are here, your energy, your voice - things like that. With all that, we can build something that is called rapport, and we work from there. I try not to find out too much in advance about my customers; especially if they are asking me for help, as that would lead to problems.

I offer two types of training. The first of these is open seminars. When I started working at betahaus, I got to know many people, and was asked for help by a lot of them. I then started offering seminars on things such as how to manage yourself, how to figure out what you really want, or how to motivate yourself.

I don’t feel the need to have a vision for my clients, but rather that they should have one for themselves.

How has working at a coworking space like betahaus affected your work?

Working from betahaus has shown me that people really are all different, and they each need the right circumstances and environment to work in. I also got a lot of creative input from various people here.

I have worked with some startups, such as Netzwiese, as well as some freelance workers within betahaus.

What kinds of problems do your clients usually face, and how long would a typical session take?

My clients have many of the typical problems: they don’t earn as much money as they want, they aren’t getting enough customers, or they are working too much and can’t develop themselves as much as they’d like to.

I have had a couple of clients who just came to make one decision, and that took about an hour for me. On the other hand, some people come to me to set up entire strategies, so they will go through both my seminars and be finished in about 20 hours. I’m also a coach, and I offer regular sessions once or twice a week to gradually develop a client’s strategy.

Could you tell me more about the Elevator Pitch?

The idea comes from America, and refers to a way in which people present their ideas. The name comes from the situation in which one would try to show their boss an idea while in an elevator, and present it in the time it would take to reach another floor - so about 20 to 60 seconds. I show people how to present their business ideas like this, and how they can attract attention from customers or investors with an elevator pitch.

Do you have any plans for the future?

I will have another workshop this year on management and communication skills for startup managers, which will be sponsored by the European Social Fund. I am also organising an adventure group tour, with a focus on personal development. We will be going to Nepal, and trekking through the Himalayas. I would like to do more things like that in the future - helping people develop themselves through things like travel.

Your portfolio shows us some of your recommendations for further reading. What would you recommend for people at betahaus to read?

There is one book written by Stefan Merath: Der Weg zum erfolgreichen Unternehmer. Wie Sie und Ihr Unternehmen neue Dynamik gewinnen. I think it’s one of the best books for freelancers and founders of startups or medium-sized firms.

Join Andre and other entrepreneurs at betahaus! Click here to see how to become a member! 

CloudMade (United Kingdom)

With 6 locations globally, CloudMade leverages cutting edge artificial intelligence to revolutionise the automotive industry. Their focus is on processing data to optimise and personalise the driving experience of the future. 


High-Mobility (Germany)

High-Mobility builds a data platform for applications working with personalised car data. Users can test their applications in a simulation environment, and get verified to access data from multiple car makers using a standardised connected car API.


Kiwi Last Mile (Spain)

Using a new multi-modal delivery platform, Kiwi offers an efficient, profitable and sustainable last mile delivery solution. Kiwi operates its own fleet, basing its operations in a new ‘cellular delivery model’. It has dubbed itself the ‘future of the last mile’! (Germany)

BRIVE reduces fleet and vehicle costs by rewarding good driving behavior. Better driving translates into savings on fleet costs and higher salary bonuses for drivers. It already comes with a BRIVE credit card!


German Autolabs (Germany)

The Automotive Voice Assistance platform from German Autolabs is a customisable conversational assistance solution for mobility. German Autolabs leverages deep domain knowledge; bypassing lengthy development cycles to build groundbreaking voice products.

Autofleet (Israel)

The Autofleet platform enables the transformation of fleet managers to vehicle-as-a-service providers. It innovates fleet management, using machine learning to predict demand, price dynamically, automate in-/de-fleeting, and optimise demand-supply matching in real-time.

Neohelden (Germany)

Neohelden is developing a digital AI-assistant for enterprise use-cases. You can think of it as Alexa, but for business. Users can customise the Neo platform intuitively via Drag & Drop, to tailor the AI-assistant to any possible needs.

Parkbob (Austria)

Parkbob organises the world's parking related data, and transforms it into actionable information for better mobility decisions. By creating a dynamic demand prediction model, it provides customers with an end to end solution that increases fleet utilisation and revenue.

VISCOPIC (Germany)

VISCOPIC leads in 3D data processing and worker guidance solutions, focusing on 3D sensing technology and augmented reality. It aims to guide companies into the future by showing them what technologies they need in order to be optimally efficient and productive.

Transmetrics (Bulgaria)

Transmetrics delivers predictive optimisation software for the logistics industry. Designed for express, parcel, pallet, and groupage businesses, the AI-driven software forecasts customer demand to calculate the most efficient linehaul plan for the entire transport network.

Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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