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€99/Month
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€250/Month
Team Room
Varies
Christoph Fahle
April 20, 2012

Member of the Week: Alessandro Maggioni

Alessandro Maggioni is a visual designer, and founder of Astra - Design. He has a Bachelors in Industrial design, and specialises in communications. Alessandro works as a freelance designer, and also as a consultant for aspiring architects - people who are in the process of establishing their own style. His portfolio show us examples of the various services that he offers; from traditional works done on paper, to digital art and design. Alessandro has been a member of betahaus since October.

Could you tell us more about Astra, and about the vision behind your work?

The name Astra refers to the idea behind one part of my work; to make myself available to listen to what others have to say. I wanted to do something that involved listening to people and working with them. With architecture, you need to make sure not to do too much, as these days, it's about simplicity; about taking things away rather than adding them on. If you take a look at my portfolio, you can see that I've done design work for different services; from web design, to corporate design, and many more. I'm always looking for new themes for my work.

You also work a lot with paper sketches. What inspired you to start working with paper, and how long would a typical paper illustration take to complete?

I recently started working with paper after having worked with pixels for a long time. I was looking to regain a certain manual aspect to my work, and I discovered that I could not only draw, but also cut paper to make illustrations - which added a whole other dimension to my sketches. In the beginning, it wasn't so easy, as I'm not that great at drawing - but now that I have found a way to sketch out my design ideas before applying them to my final project, I find that it simplifies the process for me. For example, I recently worked on illustrations for a book. I had been stuck on an idea for quite some time, and after applying this idea to a paper illustration, I was able to continue to develop it.

Written by Chiara Pagano, illustrated by Alessandro Maggioni.

About the time it takes - it depends on the project. Digital designs take more time, because the process is linear, and I often have to start over many times if something isn't quite right. Depending on how complex the design is, it can take anywhere from two days to a week - sometimes I will cut out a sketch of my design, take a break, and finish the digital version. I recently collaborated with an Italian architect ,Chiara Pagano, who is also the author of the story »Gideon’s Tale«. She did the initial sketches for me, and I created a digital design based on that, adding a new dimension to the story.

Your website shows us different categories, such as illustrations, stop motion animation, 3D videos, and web design. What is your specialisation, out of those categories, and what is your target group?

The journey of a boy and a girl in a paper-made Japan, 2010.

I recently found myself wanting to try out new forms of communication. Most of the work you see on my website was done between 2005 and 2008, back when Flash technology was still something new. My 3D works are mainly related to architecture. My recent works made of paper have been used as illustrations. I used my illustrations for a spot for the Italian organisation SPI to promote its activities among retirees. Working with paper allows me to produce immediate results, and to convey things in a different way than I would with a digital design.

I've worked with architects, designers, and broadcasting studios; dealing mostly with the technical side of things. Right now, however, I'm focusing on storytelling: my latest project was a children's book, which I found very interesting and enjoyable.

You are planning to do an exhibition here in betahaus. Could you tell us more about your exhibition, and how you found out about betahaus?

The exhibition is focused on my latest projects. one of them being the book, "Gideon’s Tale", where I try to enhance traditional storytelling by using various forms of new media.

Before I came here, I was in a situation where I had many ideas, but no way in which to develop them. Italy is a very traditional society, and it's difficult to really research new ideas. When I came to Berlin, I knew that I wanted to do something different than what I had been doing in the past. Before, I had always worked alone, and I wanted to break this habit. I knew that betahaus was a coworking space, and that the ODC was a similar environment focused on design and crafts, so I thought this would be a good fit for me.

You have participated in some projects with Studio Convertino Services, such as advertising campaigns running throughout Italy. You also collaborated with another designer, Stefano Mandato. Could you tell us a little more about these collaborations?

Project by Studio Convertino, 2005.

Convertino is a very important Italian studio where I got chance to do my internship, and with whom I later had the chance to collaborate. I absolutely recommend that you visit their website if you want an idea of true modern Italian style design. The studio has been a major innovator since the early 1980s, and I learned a lot there. You also mentioned my collaboration with Stefano Mandato. He is my colleague - we had met in a studio in which we worked together,  and he proposed a collaborative project. I was very much interested, as we had been working in different areas of the field; myself, being more of a conceptual designer while he designed logos, pictograms, and more technical things. We eventually found a way to work together using certain techniques and software, and I have to say that I am happy with our work so far.

Join Alessandro and other entrepreneurs at betahaus! Click here to see how to become a member! 

From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.


In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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