Christoph Fahle
September 11, 2012

Melchior Bauer

After finishing his studies of economic science in Holland, Melchior Bauer gained early insight in the world of finance whilst working for the dutch legislator, as part of a team of constitutive economists at the ministry of finance. He soon grew tired of the monotonous and limiting nature of his work and decided to dedicate himself to a slightly different line of business.

He began working in project-finance and merchant acquisition, negotiating with private individuals as well as legislative powers. Dealing with exploratory negotiations and investment banking for large firms provided the challenge he had been looking for, but it lacked a sense of purpose. He finally decided to concentrate his efforts on a worthier cause: Renewable Energy. 4 Years ago, he moved to Berlin and is now working on several Internet-based projects as well as financial advising. He is currently involved in counseling betahaus members in Berlin and Köln, concerning expansion financing and businessplan related subjects.

Interview by Lisa Hillers

There is a great deal of variables a fledgling startup has to deal with. Uncertainties, like timing and relevance of the business idea, the appeal of the solution to the customer, market awareness, availability of cash, the ability to make sufficient sales and a good many others can cause quite a headache sometimes-successfully launching a startup, whilst planning and managing all these challenges carefully, can prove to be a daunting task. Having someone by your side that helps you to keep track of the financial structuring can be invaluable at times.

What are the most important aspects you are trying to communicate in a counseling-session ? Is there something specific you would like to equip your client with?

There are three integral components of a start-up. The revenue-model, the organisational structure and the financial forecast. The business world is marked with uncertainties, so, realistically, these components are subjected to constant modification. In order to ensure that the business-plan can adjust to these changes, I created an Excel-Model that combines the three constituents and promptly adapts any transition. Thus, it is a lot easier to foresee potential financial outcomes and amend graphs.

At the same time, i wanted to create a user-friendly tool, that is easily understood, even without my guidance and intervention, I thereby hope to increase my clients flexibility. Also, my previous work experience gave me some valuable insight on what a certain investor might be looking for, so I try to give as much useful advice on how to approach potential investors, as possible.

What motivates you most about starting a new project?

What motivates me are the people and their ideas. I love the human component. Startups and their success are all about the people. It is important to understand their drives, what makes them tick and their ideas and visions on what they are doing. If you don´t get a feel for that, you will not be able to properly understand a startup.

What new developments do you see in the Co-working-world? How do you imagine bethaus in 2020?

Co-working will more and more be the standard for individuals and small startups. The real growth however might come if the corporate world embraces co-working. I guess that partially depends on the growth of employees working remote . That would be an exiting development.

Betahaus could be called an 'authentic' or 'unadjusted' early-stage co-working space. The challenge is to remain like that whilst still being profitable. That can only be done by maintaining but also improving its 'name' in the industry. Helpful would be some clear successes /stories that underline its value.

Speaking of co-working , how has the betahaus-experience been so far?

It has been very pleasant. The lack of hierarchy helps to create a very relaxed work environment and gives me space to breath. At the same time, it sometimes makes it harder to stay on top of things. That´s why, in order to remain determined, i try to maintain some sort of rhythm through creating a set, daily routine.

Thank you for your time.

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Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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