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Katka Nagyová
June 1, 2015

Meet the startup halfBake.io

An interview with the founders of halfBake.io about theyr story and how they started

Who are you?

We are Halfbake.io. Saurabh, the Co-Founder/CEO is a UI/UX designer with 14 years of work experience. He also looks after Product Strategy and Social Media. Jigyasa is the Co-founder/CTO and a Full-stack engineer with 7 years of work experience. She works with Ruby on Rails, Javascript, AngularJS and DevOps at halfBake. We met as colleagues at Slideshare (now acquired by LinkedIn - www.slideshare.net) working with the development team back home in New Delhi, India.

What’s the story of HalfBake.io?

HalfBake is our second startup as co-founders. The idea came out of our own challenges while working on our previous startup – www.motorpaneer.com. We were building a recommendation engine that helped Indian car buyers pick the best new car for them. As a designer/developer team, we had no trouble building new features, but we really struggled to figure out which ideas to go after next. Like every other team, we had a whole bunch of ideas and no clue how to evaluate and prioritize them. So we came up with some complicated excel sheets to rank and analyze ideas between the two of us. We also had a whole lot of amazing mentors, advisors and investors at our disposal, but we didn’t know how to keep them in the loop for our ideation process. We were also working on a way to get feedback from users on our website and include it in our ideation process.

Eventually, we decided to move on from our previous startup and began building our internal solution as a web app that any team can use. And that’s HalfBake.io now. It’s a web app that helps your team gather new ideas and get early feedback while you evaluate and refine them into a smarter roadmap. It helps you include your team, your external stakeholders as well as the users on our website in the ideation process. Your team can use it to test your assumptions early and avoid making costly mistakes.

What’s your traction been?

We built the first version of our User Engagement tool – the Hollerback Widget in a month and released it last week. It helps teams get feedback and ideas from users on their website. We got featured by BetaList and have more than 480 beta sign-ups from all over the world and are consistently getting 10-20 new sign-ups every day. Anyone who wants to see how our awesome new tool works, can check out the personalized demo. We’re running a limited time free trial for early bird sign-ups.

How’s your time in ASPnP?

Our time at Axel Springer Plug and Play has been really great. We made some great connections and got feedback from a lot of mentors from diverse backgrounds.

Your favourite startup?

We are huge fans of LayerVault (RIP), Slack, AirBnB and Sketch. In Germany, we absolutely love Number26 for doing something completely new, bold and executing it this well.

 

Give it a shot and sign up for beta!

Probably the biggest benefit of coworking is community and events. Now we know it may not be the first thing you’re looking for as you seek out your next office space, but bear with us.

Imagine using your lunch breaks to chat with someone in your industry. Meeting freelance developers at after-work beers. Networking with investors at BETAPITCH. Pitching at our weekly betabreakfast and getting support and feedback on your new ideas.

betahaus has spent the last 10 years cultivating a community of people who we genuinely like working with. And when you join, your team will become a part of it, too.

" People matter! Community was always what we were all about. ‘’

In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.

Interview with LAUDO at betahaus | Neukölln
Interview with Obst.Digital at betahaus | Neukölln

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln



"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen


"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.



"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019


Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,
betahaus

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