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€99/Month
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€250/Month
Team Room
Varies
Katka Nagyová
June 1, 2015

Meet the startup halfBake.io

An interview with the founders of halfBake.io about theyr story and how they started

Who are you?

We are Halfbake.io. Saurabh, the Co-Founder/CEO is a UI/UX designer with 14 years of work experience. He also looks after Product Strategy and Social Media. Jigyasa is the Co-founder/CTO and a Full-stack engineer with 7 years of work experience. She works with Ruby on Rails, Javascript, AngularJS and DevOps at halfBake. We met as colleagues at Slideshare (now acquired by LinkedIn - www.slideshare.net) working with the development team back home in New Delhi, India.

What’s the story of HalfBake.io?

HalfBake is our second startup as co-founders. The idea came out of our own challenges while working on our previous startup – www.motorpaneer.com. We were building a recommendation engine that helped Indian car buyers pick the best new car for them. As a designer/developer team, we had no trouble building new features, but we really struggled to figure out which ideas to go after next. Like every other team, we had a whole bunch of ideas and no clue how to evaluate and prioritize them. So we came up with some complicated excel sheets to rank and analyze ideas between the two of us. We also had a whole lot of amazing mentors, advisors and investors at our disposal, but we didn’t know how to keep them in the loop for our ideation process. We were also working on a way to get feedback from users on our website and include it in our ideation process.

Eventually, we decided to move on from our previous startup and began building our internal solution as a web app that any team can use. And that’s HalfBake.io now. It’s a web app that helps your team gather new ideas and get early feedback while you evaluate and refine them into a smarter roadmap. It helps you include your team, your external stakeholders as well as the users on our website in the ideation process. Your team can use it to test your assumptions early and avoid making costly mistakes.

What’s your traction been?

We built the first version of our User Engagement tool – the Hollerback Widget in a month and released it last week. It helps teams get feedback and ideas from users on their website. We got featured by BetaList and have more than 480 beta sign-ups from all over the world and are consistently getting 10-20 new sign-ups every day. Anyone who wants to see how our awesome new tool works, can check out the personalized demo. We’re running a limited time free trial for early bird sign-ups.

How’s your time in ASPnP?

Our time at Axel Springer Plug and Play has been really great. We made some great connections and got feedback from a lot of mentors from diverse backgrounds.

Your favourite startup?

We are huge fans of LayerVault (RIP), Slack, AirBnB and Sketch. In Germany, we absolutely love Number26 for doing something completely new, bold and executing it this well.

 

Give it a shot and sign up for beta!

In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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