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Iva Jankovic
July 17, 2015

Meet Elizabeth Press

Elizabeth Press is the co-founder of D3M Labs and an expert in the field of Decision Management. She is holding a workshop at Betahaus to pass on some of the knowledge she’s gained through a highly accomplished career. She built up and managed business intelligence, predictive analytics and customer lifetime value functions in Germany and globally for Dell. Before working at Dell, she worked in management consulting and comes with a background in both quantitative finance and buyer & seller-side due diligence. We decided to pick the brain of this impressive individual and find out more about her distinctive approach to data and analytics.

What’s your background and how did it lead to a career in Decision Management?

The inspiration for D3M Labs came from one common theme I saw across organizations, functions and individuals: The challenge individuals and organizations have connecting their own knowledge and information with their actions.

My background is a blend of strategy, finance and predictive analytics. I have worked on projects, managed teams and implemented analytics initiatives in marketing, finance and operations. I have worked with decision makers ranging from solopreneurs to blue chip executives.

Decision management is a logical progression for me, because it bridges the gap between strategy and analytics. The future of decision management is the hub of how organizations – governmental, businesses and large groups of citizens - function.

Could you explain some of the benefits to your approach?

My approach is very customer-centric. I focus on how the customer makes his or her decisions. We should build our businesses around our strengths. Simplicity and usability are my ultimate goals. Clarity and ease of implementation for a solopreneur, an entrepreneurial team, small business owner or intrapreneur are the cornerstones of my methodology.

Knowing where you are headed makes it easier to prioritize and structure your tasks so you have the space and tools to open your mind, see the possibilities and ask the right questions. In the end, simplicity and understanding how to learn leads to more fulfillment, attaining goals and making more money.

How does the interplay between general analytics and decision management work?

The truth is that analytics are often decoupled from decisions. Analytics and data are often used to find facts and give background, but fail to link to the actual decisions. Decision management provides that missing link.

Individuals can use these tools for improved personal effectiveness. Teams and organizations can use these tools for attaining goals successfully, better collaboration, learning, greater agility, along with many other advantages.

You’re running a workshop on Data Driven Decision Management with Betahaus, what made you decide that?

Betahaus is a center of the Berlin tech and entrepreneurial scene – but not only. It is a professionally run establishment that attracts a wide range of creative and engaged individuals from all over the world.

Entrepreneurs and intrapreneurs are special people. They work hard to materialize their ideas. Betahaus has the special sauce for gathering amazing individuals and getting them to network, collaborate and do business. I wanted to tap into the energy in this community and give the people here tools to do better business.

What could someone expect to leave the workshop with?

Improved ability to manage themselves and the organizations they lead by means of greater self-knowledge and better decision making. We all see the world through a prism of gut feeling and past experience. This clouded lens exposes us to tremendous risks when making decisions. My course will give people tools to decide more objectively and thus more accurately.

Participants will learn frameworks they can immediately use to craft winning strategies based on their personal strengths and the strengths of their organizations.

We will end with an overview of data monetization strategies so that participants will leave with ideas they can use the next day to start making more money.

Where do you think the future of decision management is heading for you?

Decision management is a highly dynamic field that will transform the way businesses, organizations and individuals perceive the world and act. D3M Labs is dedicated to distilling decision science into pedagogical and implementable tools for emerging, small and medium businesses. We are currently partnering with academics and thought leaders in other fields – design thinking, innovation and finance for example – to improve decision management across a variety of disciplines and offer our clients cross-functional decision management expertise. As decision management evolves, so will our services.

We were born global with roots in Berlin and the New York metropolitan area. We strive to strengthen our bonds within our communities, yet also have a global reach. Stay tuned for more developments.

Make your first step in coworking today. Here you can find out more about being a member at betahaus.

" People matter! Community was always what we were all about. ‘’

In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.

Interview with LAUDO at betahaus | Neukölln
Interview with Obst.Digital at betahaus | Neukölln

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln

"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen

"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.

"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019

Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,


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