Iva Jankovic
July 17, 2015

Meet Elizabeth Press

Elizabeth Press is the co-founder of D3M Labs and an expert in the field of Decision Management. She is holding a workshop at Betahaus to pass on some of the knowledge she’s gained through a highly accomplished career. She built up and managed business intelligence, predictive analytics and customer lifetime value functions in Germany and globally for Dell. Before working at Dell, she worked in management consulting and comes with a background in both quantitative finance and buyer & seller-side due diligence. We decided to pick the brain of this impressive individual and find out more about her distinctive approach to data and analytics.

What’s your background and how did it lead to a career in Decision Management?

The inspiration for D3M Labs came from one common theme I saw across organizations, functions and individuals: The challenge individuals and organizations have connecting their own knowledge and information with their actions.

My background is a blend of strategy, finance and predictive analytics. I have worked on projects, managed teams and implemented analytics initiatives in marketing, finance and operations. I have worked with decision makers ranging from solopreneurs to blue chip executives.

Decision management is a logical progression for me, because it bridges the gap between strategy and analytics. The future of decision management is the hub of how organizations – governmental, businesses and large groups of citizens - function.

Could you explain some of the benefits to your approach?

My approach is very customer-centric. I focus on how the customer makes his or her decisions. We should build our businesses around our strengths. Simplicity and usability are my ultimate goals. Clarity and ease of implementation for a solopreneur, an entrepreneurial team, small business owner or intrapreneur are the cornerstones of my methodology.

Knowing where you are headed makes it easier to prioritize and structure your tasks so you have the space and tools to open your mind, see the possibilities and ask the right questions. In the end, simplicity and understanding how to learn leads to more fulfillment, attaining goals and making more money.

How does the interplay between general analytics and decision management work?

The truth is that analytics are often decoupled from decisions. Analytics and data are often used to find facts and give background, but fail to link to the actual decisions. Decision management provides that missing link.

Individuals can use these tools for improved personal effectiveness. Teams and organizations can use these tools for attaining goals successfully, better collaboration, learning, greater agility, along with many other advantages.

You’re running a workshop on Data Driven Decision Management with Betahaus, what made you decide that?

Betahaus is a center of the Berlin tech and entrepreneurial scene – but not only. It is a professionally run establishment that attracts a wide range of creative and engaged individuals from all over the world.

Entrepreneurs and intrapreneurs are special people. They work hard to materialize their ideas. Betahaus has the special sauce for gathering amazing individuals and getting them to network, collaborate and do business. I wanted to tap into the energy in this community and give the people here tools to do better business.

What could someone expect to leave the workshop with?

Improved ability to manage themselves and the organizations they lead by means of greater self-knowledge and better decision making. We all see the world through a prism of gut feeling and past experience. This clouded lens exposes us to tremendous risks when making decisions. My course will give people tools to decide more objectively and thus more accurately.

Participants will learn frameworks they can immediately use to craft winning strategies based on their personal strengths and the strengths of their organizations.

We will end with an overview of data monetization strategies so that participants will leave with ideas they can use the next day to start making more money.

Where do you think the future of decision management is heading for you?

Decision management is a highly dynamic field that will transform the way businesses, organizations and individuals perceive the world and act. D3M Labs is dedicated to distilling decision science into pedagogical and implementable tools for emerging, small and medium businesses. We are currently partnering with academics and thought leaders in other fields – design thinking, innovation and finance for example – to improve decision management across a variety of disciplines and offer our clients cross-functional decision management expertise. As decision management evolves, so will our services.

We were born global with roots in Berlin and the New York metropolitan area. We strive to strengthen our bonds within our communities, yet also have a global reach. Stay tuned for more developments.

Make your first step in coworking today. Here you can find out more about being a member at betahaus.

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound

The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 

You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 


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