event spacecalendarmagazineour storyJOIN NOWLOG IN
Alice Nell
December 1, 2015

Meet Cory James Hohs, CEO of Haas

Cory James Hohs is a great example of a proactive go-getter who left his day job at Nokia to start his own company: a multidisciplinary design consultancy on mobile app development & branding. At first, the company only focused on mobile apps, but eventually it also starting developing IoT connected hardware. In January 2015, Cory took part in our Introduction to Arduino workshop in order to develop HAAS, a device that knows when and from where emergency vehicles are approaching. Last May, HAAS was selected for a presentation at the Pioneers Festival in Vienna. It also was selected as a finalist for TechWeek, both in Chicago and Detroit.

How did you come up with the idea for HAAS?

My team and I wanted to make a connected IoT device for detecting emergency vehicles. We got the idea because I was almost killed by an ambulance while driving my motorcycle. We decided to go fully dedicated to and it became its own independent company HAAS.

When you took part in the Arduino Workshop at betahaus, did you already have the idea to start your own agency?

I already had the concept in the works - Janitor had a portfolio, a few clients, and an expanding team. I wanted to prototype a new product called HAAS, and TomorrowLab told me, "Well, you can make the prototype yourself if you know Arduino...". So I took the course.



What is your greater vision behind everything?

For HAAS, we have a consumer device plan, but the long-term vision is to license our technology in connected motorcycle helmets, connected bicycle helmets, the autonomous driving/connected car, and even noise-canceling headphones. We recently took part in a technology accelerator in Michigan that focused on automotive. We came away with a strategic partnership with Faurecia - a Tier 1 automotive supplier. We are currently looking for funding to get us to the next round of our product.

When you compare Berlin to the US, what difference hits you first?

Back in the States, it's more common than not that people aren't really looking to help you unless you walk in with a promise of a "Unicorn" company or millions in funding already. In Berlin, I would simply ask people about anything I was interested in, whether it was about tech, a place to eat, where to see good art, and so on. And I would always get plenty of recommendations - even with my limited German skills. Starting a company, especially in technology, you need that open mindset from peers and leaders to help guide you - in my experience, Berlin has a much more open and cooperative sharing of ideas and skills than the majority of places back home.

What do you like about betahaus?

I love that the courses are for all levels, so if someone was a beginner in a course, those who were more advanced would always help the others. Plus, it wasn't a "I need to guard my project" vibe – it was much more of an inviting and open-learning atmosphere than what I've experienced elsewhere.

What’s your favourite Startup at the moment?

That's a tough question. I know it's cheating since it's not really a "startup", but I'd have to say Skully. I want that motorcycle helmet so bad! There's also a similar technology for snowboarding where you have an insert in your goggles that opens up displays for listening to music, seeing data about other friends, etc. I tried it once and I had to have it.


Check out www.haasalert.com to preorder HAAS and to find out what they've been up to lately. Click here if you want to become part of the betahaus community?

" People matter! Community was always what we were all about. ‘’

In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.

Interview with LAUDO at betahaus | Neukölln
Interview with Obst.Digital at betahaus | Neukölln

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln

"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen

"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.

"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019

Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,


Thanks for signing up :)
Oops! Something went wrong while submitting the form