Katka Nagyová
March 17, 2014

Meet Clara, Gwen & Jenni

Remember our rocket girls organizing the Bartenders Berlin exhibition? We've asked them few questions so that next time you'll be getting your cappuccino from them, you have hints what to talk about. And the thing that would make them the happiest?! Meeting you at their Bartenders Berlin vernissage on the 5th of April!

Who are you?

We are Clara, Gwen and Jenni, three baristas who work / used to work in betahaus | café. Besides the great vibes we shared while making coffee, we discovered that we all are connected to the creative field in one or the other way. Gwen is a scenic photographer, Jenni’s expertise is graphic design and Clara studied Arts & Culture Management at some point in her life.

What you're doing in Berlin?

Clara - I am working for a social association that is called kein Abseits! e.V. and aims at providing schoolchildren with new role models. I came to Berlin five years ago and I am not going to leave anytime soon.

Gwen - I´m a scenographer and I currently work on a staged photography project “Next stop:Berlin”. Several reasons have drawn me to Berlin, the artistic scene is one of them. The city is poor but people create art anyway or exactly because of that. In the Netherlands, where I'm from, artists first want to have money before they make something.

Jenni - I am working as a freelancer in the field of design with a focus on photography, web and graphicdesign.

Why do you do the Bartenders Berlin?

We started talking about organizing the exhibition standing behind the bar. We got inspired by the space, and felt like doing something with the space connected to our creative interests and skills. Additionally we would like to give other artists, that also work in a bar, an opportunity to present themselves. 

What do you do when you don't make coffee or organize an exhibition?

Clara - Besides my job and my interest in art my most favorite two ways to spend free time is climbing and going to Berlin’s cosy ‘Programmkino’ cinemas.

Gwen - I like to visit exhibitions and love to enjoy the cultural life of Berlin as such - theatres and concerts. Berlin is the perfect city for both sitting in a bar and drink some wine and doing cycling tours.

Jenni - This morning I woke up with one thought - I want to go sailing again! Since last year I’m totally in love with this sport that fascinates and scares me at the same time. Besides I am interested in art, design, travelling and spending time with friends.

Which kind & form of art is your favourite?

That is not easy to answer. We think that art and the taste in art is a very subjective thing. It also varies among our group members. We all agree that it has to be something that comes unexpectedly, that surprises you, that leaves you with questions or sheds a new light on things that seemed banal in beforehand.

 

You can meet these awesome art creatures at the Vernissage of Bartenders Berlin on 5th of April!

Want to become a member at betahaus? More information here!

clara_online-2

 

gwen_online

 

jenni_online

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?



Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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