Christoph Fahle
June 18, 2012

Loopc.am

Tor Rauden Källigsten presented his start-up loopc.am at the last betapitch. Like actually all the ideas presented, Tor’s also seemed pretty interesting to us, which is why we did this interview with him. In general: loopc.am is a social platform for sharing animated .gif images....but let’s see what Tor has to say about it.

Interview by Till Wagner.

Where are you from and what did you work on before loopc.am? I'm from Stockholm originally. Prior to Loopcam I explored the world doing jeans in North Korea (nokojeans.com) and produced techno with Boeoes Kaelstigen (boeoeskaelstigen.co.uk).

How did you come to Berlin?Just before I moved to Berlin I lived in Seoul, South Korea and experienced how living in the future is like. I wanted to go back to Europe and Berlin was the natural choice of city. It's a city to be positively surprised and confused by, on regular basis.

What is the idea behind loopc.am and how did you come up with it?Loopcam is technically defined as a very simple stop motion animator. It uses the well reknown animated GIF-format, which is compatible with all platforms. And it's designed to 

let people share what they're doing in creative ways, fast and easy.I've loved these cute gif-animations that's been glorifying the internet since decades — from crappy flames in 3D to hilarious scenes taken from movies. But there wasn't a simple way to share your own life using this brilliant format. That's were Loopcam was born.

Where do you see loopc.am in the broad field of social media?A Loopcam loop is richer than a photo. But faster to shoot and consume than a video clip. And last but not least, loops are funny and addictive. We think there's something utterly unique and exciting in loop based communication.

How do you promote loop.cam and get it widely used?Loopcam has been growing organically. We built a very basic prototype and launched early. People loved it. The process has then being about learning from our users how to take it further. It has been a recipe for success so far, and will most likely will be the way we keep on doing our stuff further on.

What are your plans for the future of loopc.am?Becoming the hub of LOL :—)

Want to work with us? Follow this link to become a part of the community! 

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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