Alice Nell
February 12, 2016

Lisa is pursuing a new dream

Today is a little sad for the betahaus team. Our very first employee Lisa is leaving us to pursue a new dream: she's going to be a Surgical Technology Assistant. Lisa had many jobs at betahaus, but in the last years she was our back office manager, taking care of accounting, contracts, Human Resource, Team building, and many more things. She worked with us for 6 years and 12 days.

We asked Lisa about her years at betahaus and what she's going to do next. Before that however, CEO & Co-founder Madeleine has some good words to share: 

 

"Lisa was our first employee, I still remember that I was way more nervous during the interview than she was. She started working a few hours at the bar in the café, then she helped us building up the back office, and finally, she became the one person who knows everything about betahaus. She was there when we suffered from a defeat and needed a shoulder to cry on, but she was also the one with whom we enjoyed every victory, even the smallest ones. We're all very sad to lose her as a member of the team, but we think it's great that she's going to pursue a new dream, a new adventure. The new job she'll start fits her well - she wants to make a difference."

Hey Lisa, what were you doing in betahaus?

When I moved to Berlin in 2009, I was a veterinary assistant looking for a new challenge. A friend of mine, Geertje, told me about betahaus. She had just started working at betahaus as a bar manager, and once in a while I would go to visit her.  Back then, betahaus was only the ground floor and 3rd floor. I immediately liked the people and atmosphere of the place, so I started working a job in the café as well.

 

Some months later, Madeleine, Christoph and Max offered me to get more involved in the betahaus organisation. My job would become to support the founding team and to be in touch with members; hear them out, work on the feedback they had for us, and make sure everyone felt welcome.

 

betahaus grew so fast, and with every new step, there were new tasks and challenges; for the whole team, and for me too. I was learning about event planning, accounting, contracts, running a café, introducing new team members, opening new floors, and so much more. It's been a great experience, and especially because everyone always put faith in me 'getting it done', and everyone around supporting what I did, it taught me so many new things.

What new adventure are you going to devote yourself to?

I'm going to be a Surgical Technology Assistant. I'm fascinated by medical science and medical engineering. Additionally it means I'll be able to help people, and that's what I love doing. As a Surgical Technology Assistant, you take care of patients before, during and after surgery. You assist the doctor performing surgery, and you have the responsibility to make sure everything runs quick and smoothly.

What are you gonna miss most about working at betahaus?

There are too many things to mention. I'm sure sometimes it'll be the smallest things I'll miss the most. Being silly with my team mates here, laughing with them when I'm having a bad day.. But if there's one thing that has always been very special, it's that coming to work always felt like coming home. That's something very special to me. I'm so thankful for being a part of the awesome betahaus community! I'll miss you all! Thank you so much for the last six years!!

 

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OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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