Katka Nagyová
January 20, 2014

Lesson learnt of context booster: Why we came back to Berlin after being in the Silicon Valley

Our betahaus member Context Booster went to the Silicon Valley. Sebastian, the co-founder, tells us the story how they got there, took part in the Evernote accelerator and what made them come back to Berlin:

It all started with our participation at a hackathon in Berlin, organized by Evernote and Deutsche Telekom. We hadn't planned to join at all, but jumped in spontaneously two days before the start. Our hack Context Booster enriched Evernote notes with all sorts of related content from the web. And guess what, we won the hackathon, which took us right to the huge yearly Evernote Conference in San Francisco - and this is where the US story starts.

At the conference, we took part in the Devcup, where 200 participants of all worldwide Evernote hackathons competed. We won the prize for "best for productivity", entered the finals and came out winning the silver award of the Devcup!

From there we got the fast track to the first Evernote accelerator ever. Six startups from six countries spent four weeks at the Evernote headquarter. The accelerator is a great way for foreing startups to enter Silicon Valley - Evernote did not take any equity while paying for all the flights and accommodation. They provided us with an awesome office space right in their headquarter, and we even got a car and Evernote branded bikes.

One of the cool learnings the Evernote accelerator brought along was an intensive LUXR training for lean startupping (the same one which "500 Startups" is giving to their participants). And they set up countless meetings with famous investors, companies like Google and Pocket and great mentors like Guy Kawasaki.

The time in the accelerator was absolutely challenging. Many of the startups pivoted their products completely to aim for more users or more revenue. We’ve done some changes to Context Booster as well, but still remained one of the few teams who sticked to the initial product. We improved our algorithm to analyze Evernote notes even better and now aggregate an amazing page with facts, articles, images and videos according to any identified topic.

 

Along our stay we went through all phases of excitement about the Silicon Valley. The first: all the people are so great, we want to move to the US! The second: there is plus and minus, so what do we do? The third: we do stay in Berlin and we are confident about it!

What impressed us in the first phase (and still does) is the fact that in the US everybody "thinks big". When we pitched, the most common question was: "How are you going to scale the product?". We seriously and repeatedly heard the comment: "Why not become the next Google?". This is the sheer opposite of German thinking. Feedback in Europe consists of concerns and many reasons why the product will never work. The American way of thinking: try, think big, make things possible. This is very encouraging.

Our second and third phase was dominated by facing the reality of living & working in the Valley. On the business side, staying in the Valley would mean to compete with Google and Facebook in the field of augmented intelligence, especially when looking for talents. This is a losing game, as the big companies pay enormously high salaries complemented by mega conveniences and extras which no small company can afford. Compared to this, it is still possible to hire good staff in Berlin.

On the living side, the Silicon Valley has reached the incredible price level of New York - for no particular value except being where famous companies cover some suburbs. What you get there instead is fast food, daily commuting and the beach still too far for an evening surf.

Looking at it this way, rising a $1mil in the US pretty much equals to 300K Euro in Berlin. In Berlin, we have better access to talents, the quality of life is exceptional, and if you have a great idea you really stick out. When we explained this to US investors they mainly agreed with us - even if they just had told us we had to move to the Valley to get funded.

After all, the Evernote accelerator and the Silicon Valley trip has been amazing. We will definitely return there often, but Berlin won for our company! Also, betahaus is such a good, flexible solution for our team, as we work and meet here, but also work remotely from different locations. Now our team is growing and we are looking for the best geeks of backend and frontend development. Berlin, let's think big together!

Curious about Context Booster? Just register at www.contextbooster.com!

And if you want to join the community, follow this link! 

CloudMade (United Kingdom)

With 6 locations globally, CloudMade leverages cutting edge artificial intelligence to revolutionise the automotive industry. Their focus is on processing data to optimise and personalise the driving experience of the future. 


High-Mobility (Germany)

High-Mobility builds a data platform for applications working with personalised car data. Users can test their applications in a simulation environment, and get verified to access data from multiple car makers using a standardised connected car API.


Kiwi Last Mile (Spain)

Using a new multi-modal delivery platform, Kiwi offers an efficient, profitable and sustainable last mile delivery solution. Kiwi operates its own fleet, basing its operations in a new ‘cellular delivery model’. It has dubbed itself the ‘future of the last mile’! (Germany)

BRIVE reduces fleet and vehicle costs by rewarding good driving behavior. Better driving translates into savings on fleet costs and higher salary bonuses for drivers. It already comes with a BRIVE credit card!


German Autolabs (Germany)

The Automotive Voice Assistance platform from German Autolabs is a customisable conversational assistance solution for mobility. German Autolabs leverages deep domain knowledge; bypassing lengthy development cycles to build groundbreaking voice products.

Autofleet (Israel)

The Autofleet platform enables the transformation of fleet managers to vehicle-as-a-service providers. It innovates fleet management, using machine learning to predict demand, price dynamically, automate in-/de-fleeting, and optimise demand-supply matching in real-time.

Neohelden (Germany)

Neohelden is developing a digital AI-assistant for enterprise use-cases. You can think of it as Alexa, but for business. Users can customise the Neo platform intuitively via Drag & Drop, to tailor the AI-assistant to any possible needs.

Parkbob (Austria)

Parkbob organises the world's parking related data, and transforms it into actionable information for better mobility decisions. By creating a dynamic demand prediction model, it provides customers with an end to end solution that increases fleet utilisation and revenue.

VISCOPIC (Germany)

VISCOPIC leads in 3D data processing and worker guidance solutions, focusing on 3D sensing technology and augmented reality. It aims to guide companies into the future by showing them what technologies they need in order to be optimally efficient and productive.

Transmetrics (Bulgaria)

Transmetrics delivers predictive optimisation software for the logistics industry. Designed for express, parcel, pallet, and groupage businesses, the AI-driven software forecasts customer demand to calculate the most efficient linehaul plan for the entire transport network.

Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

Newsletter

Thanks for signing up :)
Oops! Something went wrong while submitting the form