Christoph Fahle
September 23, 2010

“Lebe die Stadt, feiere ihre Kultur”

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Pop Up Lisboa 2010 zum Thema ‚Urban Nomads, vom 4. November-11. Dezember 2010

Pop Up ist mehr als ein Künstlerkollektiv, mehr als eine Ausstellung es ist ein Ausdruck kultureller Evolution. Pop Up ist 2009 in Lissabon entstanden und hat den Anspruch eine internationale Austauschplattform urbaner Kultur zu werden. Ziel ist es, weltweit Zusammenkünfte und gemeinsame Orte für Kreative zu schaffen, wo sie ihre Projekte realisieren können.

Pop Up ist ein jährliches Event das sich der Urbanen Kultur widmet. Pop Up fordert Kreative aus unterschiedlichen Bereichen künstlerischen Ausdrucks dazu auf, in leerstehende oder verlassene urbane Räume einzugreifen und diese durch Kunst wiederzubeleben.

Mehr als 100 portugiesische  und internationale Kreative werden bei der zweiten Edition zum Thema “Urban Nomads” zwischen dem 4. November und dem 11.Dezember unterschiedliche, verlassene Orte der Stadt Lissabon wiederbeleben.

Das einzigartige Event findet dieses Jahr zum zweiten Mal statt und wird unter dem Motto: “Lebe die Stadt, feiere ihre Kultur” urbane Kultur und zeitgenössische Kunst miteinander vermischen sowie in Interaktion mit den Publikum in einer kosmopoliten Atmosphäre die Kultur des Teilens feiern.

Das diesjährige Event vereint Künstler und Kreative in einem dynamischen Programm aus kollektiven Ausstellungen, Shows, Performances, Debatten und andere Aktionen, die sich aus der Interaktion zwischen der Identität der Stadt und deren Bewohner ergeben.

Pop Up Lisboa 2010 versteht sich als internationale Plattform für Austausch der Urbanen Kultur und hat eine interdisziplinäre gruppe aus 16 Vertretern aus 14 Städten und 4 Kontinenten dazu aufgerufen dem Netzwerk der Pop Up Botschafter beizutreten.  Pop Up Lisboa Botschafter transportieren als privilegierte Vermittler das Projekt in die Stadt in der sie leben und sind dafür Verantwortlich die transnationale Dynamik des Events aufrechtzuerhalten, Künstler aus ihrer Stadt für die Events in Lissabon zu empfehlen und die Kommunikation mit der online community zu pflegen.

Das betahaus ist Partner vom Pop Up Festival und versteht sich auch als Botschafter der urbanen Revolution!

Für mehr Informationen: www.popup-city.com e www.facebook.com/popupcity oder daniela@betahaus.de

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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