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Christoph Fahle
April 25, 2013

Kreu(t)zberg Has a New Drink! *Developed at betahaus*

After six months of working at betahaus, “6 people like this” can’t wait to present their baby named: Kreutzbergs Rezeptur – Regenerativum.

“6 people like this” are six students from Berlin University of the Arts studying Communication in Social and Economic Context. On their search for a project to prove their skills and knowledge for the Bachelor’s degree, they met Jan Kreutzberg.

Jan Kreutzberg worked for several years for a pharmaceutical company in South-East Asia. During this time he found out about natural ingredients that help to regenerate after exhausting activities of any kind. Fascinated by the power of the natural agents he decided to bring them to Germany and to create a drink containing them. Now he needed to find a way to enter the market. And that’s what “6 people like this” have been working on for the recent six months. 

“6 people like this” are convinced that a community driven approach is the best way to build a brand. Since the people are the market, a brand has to referrer to the people in a personal way.

That’s why “6 people like this” joined the betahaus coworking-community.

That’s why they developed and played a research game in betahaus and included the community’s stories into the brand’s world.

That’s why they incorporated the “always in beta-spirit” into their work.

After getting in touch with the communities' life and wishes they developed a brand-name, corporate and product design, revealed the brand’s story and identity and wrote concepts for the communicational surrounding.

In the end: Kreutzbergs Rezeptur – Regenerativum was born.

 

The drinks journey started in betahaus. So we are proud to be the place exclusively offering it even before it hits the market. 

“6 people like this” want to say ”THANK YOU FRIENDS FOR THE INSPIRATION AND HELP” and will give away free drinks at beta-breakfast on May 2nd.

Want to work with us? Follow this link to become a part of the community! 

The new space is six stories spread out across 2800 sqm. We’ll be renovating the building with our members in mind, so here’s what we can promise:

  • 5 Floors of Coworking Areas
  • Event Spaces
  • More Meeting Rooms
  • More Team Rooms
  • More Call Boxes
  • A Rooftop Terrace
  • A Café

We'll be updating The Move landing page with photos as we have them, so watch out for that!

when do you need a notary?

We’ll open the doors of our new space between mid-August and mid-September 2018. We plan to begin moving in July to ensure that the space is functional and comfortable by the time you get there. Bottom line, we’ll do everything we can to make the move as seamless as possible.

The move is our third big announcement of 2018 following the news that we’re be expanding our operations with betahaus | Tirana and managing coworking for Berlin’s new blockchain space, Full Node

The idea behind betahaus was never to be just a coworking space. We wanted to create a platform where people of our generation could thrive personally and professionally. We’ve always thought we could do this on a much bigger scale and we’re thrilled to see it happening. We’re excited about what we’re able to learn from this move, not just for betahaus, but for the future of coworking in Europe.

We’re sure you have a lot of questions about what’s coming next. 

We want to hear from you! Email us at themove@betahaus.com or join us for a closed Town Hall where we’ll answer all of your questions and talk through any concerns. We’ve also started members-only page for FAQs, resources, and important dates about the move (check your inbox!). 

We've got some big changes ahead of us, but one thing's for sure: we're so glad to have you with us for the ride!

We're looking forward to this new challenge, and will keep you updated along the way. Get in touch with any questions you might have about Full Node!

Not a blockchain startup but looking for a coworking space? Be sure to check out the flexible membership options at betahaus!

Finally, You describe your target group as LOHAS (Lifestyles of Health and Sustainability), which is a very niche market. Can you tell us more about what type of people they ARE and what theY value? What's some advice you can share to other startups targeting this market?

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betahaus BERLIN

Prinzessinnenstr. 19-20, 10969 Berlin
+49 30 609809270
frontdesk@betahaus.de

Coworking Space
Mon-Fri, 9am to 8pm: Club Members
24/7 Access: Pro Members

Front Desk
Mon-Thurs: 9am to 8pm
Fri: 9am to 6pm

Café
Mon-Fri 8am to 6pm,
Sat: 10am to 4pm

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