about betahaus
Christoph Fahle
April 25, 2013

Kreu(t)zberg Has a New Drink! *Developed at betahaus*

After six months of working at betahaus, “6 people like this” can’t wait to present their baby named: Kreutzbergs Rezeptur – Regenerativum.

“6 people like this” are six students from Berlin University of the Arts studying Communication in Social and Economic Context. On their search for a project to prove their skills and knowledge for the Bachelor’s degree, they met Jan Kreutzberg.

Jan Kreutzberg worked for several years for a pharmaceutical company in South-East Asia. During this time he found out about natural ingredients that help to regenerate after exhausting activities of any kind. Fascinated by the power of the natural agents he decided to bring them to Germany and to create a drink containing them. Now he needed to find a way to enter the market. And that’s what “6 people like this” have been working on for the recent six months. 

“6 people like this” are convinced that a community driven approach is the best way to build a brand. Since the people are the market, a brand has to referrer to the people in a personal way.

That’s why “6 people like this” joined the betahaus coworking-community.

That’s why they developed and played a research game in betahaus and included the community’s stories into the brand’s world.

That’s why they incorporated the “always in beta-spirit” into their work.

After getting in touch with the communities' life and wishes they developed a brand-name, corporate and product design, revealed the brand’s story and identity and wrote concepts for the communicational surrounding.

In the end: Kreutzbergs Rezeptur – Regenerativum was born.


The drinks journey started in betahaus. So we are proud to be the place exclusively offering it even before it hits the market. 

“6 people like this” want to say ”THANK YOU FRIENDS FOR THE INSPIRATION AND HELP” and will give away free drinks at beta-breakfast on May 2nd.

Want to work with us? Follow this link to become a part of the community!