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Club
€99/Month
Professional
€250/Month
Team Room
Varies
Christoph Fahle
April 25, 2013

Kreu(t)zberg Has a New Drink! *Developed at betahaus*

After six months of working at betahaus, “6 people like this” can’t wait to present their baby named: Kreutzbergs Rezeptur – Regenerativum.

“6 people like this” are six students from Berlin University of the Arts studying Communication in Social and Economic Context. On their search for a project to prove their skills and knowledge for the Bachelor’s degree, they met Jan Kreutzberg.

Jan Kreutzberg worked for several years for a pharmaceutical company in South-East Asia. During this time he found out about natural ingredients that help to regenerate after exhausting activities of any kind. Fascinated by the power of the natural agents he decided to bring them to Germany and to create a drink containing them. Now he needed to find a way to enter the market. And that’s what “6 people like this” have been working on for the recent six months. 

“6 people like this” are convinced that a community driven approach is the best way to build a brand. Since the people are the market, a brand has to referrer to the people in a personal way.

That’s why “6 people like this” joined the betahaus coworking-community.

That’s why they developed and played a research game in betahaus and included the community’s stories into the brand’s world.

That’s why they incorporated the “always in beta-spirit” into their work.

After getting in touch with the communities' life and wishes they developed a brand-name, corporate and product design, revealed the brand’s story and identity and wrote concepts for the communicational surrounding.

In the end: Kreutzbergs Rezeptur – Regenerativum was born.

 

The drinks journey started in betahaus. So we are proud to be the place exclusively offering it even before it hits the market. 

“6 people like this” want to say ”THANK YOU FRIENDS FOR THE INSPIRATION AND HELP” and will give away free drinks at beta-breakfast on May 2nd.

Want to work with us? Follow this link to become a part of the community! 

From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.


In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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