Christoph Fahle
April 25, 2013

Kreu(t)zberg Has a New Drink! *Developed at betahaus*

After six months of working at betahaus, “6 people like this” can’t wait to present their baby named: Kreutzbergs Rezeptur – Regenerativum.

“6 people like this” are six students from Berlin University of the Arts studying Communication in Social and Economic Context. On their search for a project to prove their skills and knowledge for the Bachelor’s degree, they met Jan Kreutzberg.

Jan Kreutzberg worked for several years for a pharmaceutical company in South-East Asia. During this time he found out about natural ingredients that help to regenerate after exhausting activities of any kind. Fascinated by the power of the natural agents he decided to bring them to Germany and to create a drink containing them. Now he needed to find a way to enter the market. And that’s what “6 people like this” have been working on for the recent six months. 

“6 people like this” are convinced that a community driven approach is the best way to build a brand. Since the people are the market, a brand has to referrer to the people in a personal way.

That’s why “6 people like this” joined the betahaus coworking-community.

That’s why they developed and played a research game in betahaus and included the community’s stories into the brand’s world.

That’s why they incorporated the “always in beta-spirit” into their work.

After getting in touch with the communities' life and wishes they developed a brand-name, corporate and product design, revealed the brand’s story and identity and wrote concepts for the communicational surrounding.

In the end: Kreutzbergs Rezeptur – Regenerativum was born.

 

The drinks journey started in betahaus. So we are proud to be the place exclusively offering it even before it hits the market. 

“6 people like this” want to say ”THANK YOU FRIENDS FOR THE INSPIRATION AND HELP” and will give away free drinks at beta-breakfast on May 2nd.

Want to work with us? Follow this link to become a part of the community! 

In the last few weeks the event spaces at betahaus | Neukölln were packed with cool events. We opened up the Hide-Out with BETAPITCH Berlin 2019 in the start of April. The hotly contested pitching event saw 12 startups reveal their visions for improving accessibility in public transport. Here’s a recap video from the event.

Photo by: Dominik Tryba

On 27th of April we celebrated 10 years in beta. For our coworking anniversary we transformed betahaus | Neukölln into a party venue and an art exhibition. Artists from our community filled The Basement with art, The Garden was full of fun activities and inside in The Club we had our favourite DJ's playing. In case you have missed it, here’s a recap video from the event.

Photo by: Dan Taylor

We also welcomed the LongHash Crypto conference and enjoyed 3 days of workshops and panel discussions on all things blockchain. And speaking about conferences, our friends from GitHub also chose the betahaus | Neukölln spaces for the workshop day of their biggest event - The Satellite conference. More than 600 developers, executives, and industry leaders from around the world came to

Photo by: Dominik Tryba

After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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