Christoph Fahle
May 29, 2012

Knowable

Knowable is a social business network in Berlin, created by Simon Höher, Ansgar Schürmann and Emanuel Schwarz. Simon is responsible for the network, business development and contacts with partners; Emanuel knows front end website design; and Ansgar is specialized in backend web development. They are interested in creating and summarising practical knowledge, which could be accessible for everyone. They started to develop the project in January. Recently they got the 1st place at the betapitch and moved into the betahaus.

What is the aim of Knowable?

Actually, it is going to be a platform for makers, no matter where they are from. And we want to make it as accessible as possible, not only online, but also through the mobile phone. So we are looking for people, who have this kind of do-it-yourself spirit and are into fun, joy, ready to share practical ideas.

Does the name ‘Knowable’ have any special meaning for you, or have you randomly decided to pick it up?

Actually, choosing the name was quite a long process, we brainstormed and in the end we’ve found a good match. It is about a simple knowledge which is available to people. Plus “knowable” means “something you could know, but don’t know yet”.

How did you get to know about the betapitch?

We got to know about it through the betahaus network. We’ve already been here in the Open Design City and knew some guys. We also checked the news and mails from the betahaus. And it was our personal “deadline” for moving further with the project as well.

About betapitch, we were surprised; we didn’t expect our victory, since there were a lot of great pitches. The presentation evening was very inspiring - the audience was awesome as well as the jury. We really liked the betapitch.

Do you have any expectations about working in betahaus co-working space?

We got some experience working in another co-working space, Social Impact Lab in Berlin, where the main focus is on social business. Before that we were working in our living rooms. So, as we think, the idea of the co-working space is to get in touch with other people doing similar stuffs, working together, teaching each other, getting possibilities for collaboration and enjoying company in the café during a lunch or coffee.

We are really happy to be here, especially close to Open Design City, which is a good match for us. There are a lot of potential opportunities that we can work on together, and “the makers” are already here. So, we are really looking forward to collaboration.

 You are a young startup company, what kind of advice would you give to those who wish to create their own startup?

Well, we think the most important advice is just to get started. Try, if you have an idea, don’t be afraid to realize it and just see if it works.

So, what are your plans for the future?

We will team up with the ODC guys for the MakerLab on Human Rights, in the context of the DMY International Design Festival early June. Knowable will serve as a partner for documentation, offering a platform to present ideas and concepts to be further discussed and collaborated on even after the actual MakerLab. This will also make projects and ideas accessible for a wider audience than just the Berlin participants.

Want to become a member at betahaus l Belrin? More information here!

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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