Even though Korean companies are in the technologic forefront of the world, the complexity of the European market makes it hard for them to establish their business here. betahausX and KIC Europe set out to change that with a pilot program customized to introduce Korean startups & SMEs to German corporates in order to expand to Europe. “Korean companies normally don't have access to the big German corporates,” Seok Koo Ji, President of KIC Europe, explains and continues: “After I met with betahausX last year it was clear that we had the same vision of helping Korean startups branch out here and get that access. Together we're building bridges between the markets.”
In the first batch, six startups working within mobility, remote computing, AI, and IoT were invited to come to betahaus for one intensive month of meetings, training, and business opportunities. The startups were scouted to fit the search fields of the program’s official partners Artur Hasselbach (Volkswagen) and Onno Szillis (Deutsche Bahn). All to make sure their innovative products fit current corporate challenges.
But primary product fit is not enough to make business connections abroad. To be prepared for meetings with corporates like DB, Volkswagen, Porsche, and Körber the startups were given one-on-one sessions with experts in areas of for example Product Strategy and Confidence in Foreign Language.
“In South Korea, the culture is very different; we are not used to talking ourselves up in the way that is necessary for European business culture. The program here at betahaus has taught me how to present myself confidently,” Hyunsun Shin, a participant from one of the attending SMEs Wizcore Inc., says.
Kwangil Jung, part of the startup Hanshin Vision, agrees and continues:
“In Korea, they say that everything is good even if they think it's not. Whereas in Europe people communicate more openly, you get feedback and questions directly after your presentation. Meeting big companies and being introduced to these customs via this program has been very helpful for me.”
The more impressions, connections, and experiences the better, therefore the startups made visits all around Berlin. In the station of Jannowitzbrücke, right next to the Spree, they were introduced to the DB Mindbox office and ideas, as well as asked to deliver a one-sentence pitch themselves. Hyunsun Shin from Wizcore Inc. happily remembers the visit. "Not only was the office beautiful, but I was also surprised by how innovative they are. Sure, technology-wise the train companies in South Korea are way ahead. We have WiFi you know ;). But I'm impressed with how DB collaborates with startups, are open to new ideas and talk to smaller companies like us."
Both Wizcore Inc. and Hanshin Vision had four successful weeks of rewarding meetings and valuable feedback. “Meeting the big German corporates like this means I get direct feedback from the customer, which has been very meaningful for the development of my product,” Kwangil Jung, from Hanshin Vision, says and adds excitingly: “Some of the corporates have even shown interest in possibly testing our products!”
When asked to summarize the experience she’d had during the program Hyunsun Shin, from Wizcore Inc., answers with a smile.
"It’s been great! I would definitely recommend other Korean companies to join this program and come to Berlin. It's such an international city with a lot of different cultures, and the people here at betahaus are professional and open-minded. It’s a great atmosphere!"
Find out more about the startups
Being the world leader in remote access solutions, Rsupport already has 10.000 companies using their products, among them Huawei and Xiaomi, in various industries ranging from machinery to customer service, to remote support, etcetera. So, what is their solution? A patented remote access system based on the web, that isn’t open source and therefore can’t be copied, making it a system suited for security and legal issues. The system is also being used by operation managers and makes it possible for them to control 1000 PCs simultaneously.
Wizcore is providing factories with the optimal Smart Factory solution Nexpom, which utilizes big data and provides real-time monitoring and predictions. By not only collecting data but also analyzing and visualizing it, Nexpom is a perfect fit for the Industry 4.0 strategy. The product is already used by companies like Hyundai Motors, and they are collecting Data from Production Line, Equipment, QC, and Energy.
With already two products on the market, Prosense is a startup developing high precision ADAS (Advanced Driver Assistance System) and deep learning based vehicle solutions to penetrate into the future market of self-driving cars. Their products are not LIDAR dependant, making them essential contributions to the industry.
Founded in 2015 as a spin-off from KARI (Korean aerospace research industry), Contec has developed a solution that uses Precision Time Protocol (PTP) to detect microsecond delay for self-driving cars. Their PTP technology can be used in the financial markets as well.
This early-stage startup is developing an indoor navigation app that doesn’t rely on WiFi, beacon or geomagnetism, instead, it uses 3D maps and image processing to find your current location. Which makes it a valuable tool in locations like underground parking lots and other confined spaces that don’t have WiFi or mobile network. The app can also be used in smart car concepts where cameras are available.
Hanshin Vision is developing and manufacturing a 60G WiFi module using unique hardware and software technology including H/W and S/W cloud solutions. Their next step is to develop a combination with mobile network 5G. The product is currently being used in OTA mobile hotspot for VR, ultrasonic on-rail crack system, and by the end of this year, it’ll also be in car mobile WiFi hotspots.
Want to know more about the program or the attending companies?
Drop a line at firstname.lastname@example.org, and we’ll tell you all about it!
" People matter! Community was always what we were all about. ‘’
In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.
In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ.
Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture.
Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails.
This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.
‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)
''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’ - Paige (Head of Marketing, betahaus)
This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.
Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.
One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.
This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.
We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.
Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.