Even though Korean companies are in the technologic forefront of the world, the complexity of the European market makes it hard for them to establish their business here. betahausX and KIC Europe set out to change that with a pilot program customized to introduce Korean startups & SMEs to German corporates in order to expand to Europe. “Korean companies normally don't have access to the big German corporates,” Seok Koo Ji, President of KIC Europe, explains and continues: “After I met with betahausX last year it was clear that we had the same vision of helping Korean startups branch out here and get that access. Together we're building bridges between the markets.”
In the first batch, six startups working within mobility, remote computing, AI, and IoT were invited to come to betahaus for one intensive month of meetings, training, and business opportunities. The startups were scouted to fit the search fields of the program’s official partners Artur Hasselbach (Volkswagen) and Onno Szillis (Deutsche Bahn). All to make sure their innovative products fit current corporate challenges.
But primary product fit is not enough to make business connections abroad. To be prepared for meetings with corporates like DB, Volkswagen, Porsche, and Körber the startups were given one-on-one sessions with experts in areas of for example Product Strategy and Confidence in Foreign Language.
“In South Korea, the culture is very different; we are not used to talking ourselves up in the way that is necessary for European business culture. The program here at betahaus has taught me how to present myself confidently,” Hyunsun Shin, a participant from one of the attending SMEs Wizcore Inc., says.
Kwangil Jung, part of the startup Hanshin Vision, agrees and continues:
“In Korea, they say that everything is good even if they think it's not. Whereas in Europe people communicate more openly, you get feedback and questions directly after your presentation. Meeting big companies and being introduced to these customs via this program has been very helpful for me.”
The more impressions, connections, and experiences the better, therefore the startups made visits all around Berlin. In the station of Jannowitzbrücke, right next to the Spree, they were introduced to the DB Mindbox office and ideas, as well as asked to deliver a one-sentence pitch themselves. Hyunsun Shin from Wizcore Inc. happily remembers the visit. "Not only was the office beautiful, but I was also surprised by how innovative they are. Sure, technology-wise the train companies in South Korea are way ahead. We have WiFi you know ;). But I'm impressed with how DB collaborates with startups, are open to new ideas and talk to smaller companies like us."
Both Wizcore Inc. and Hanshin Vision had four successful weeks of rewarding meetings and valuable feedback. “Meeting the big German corporates like this means I get direct feedback from the customer, which has been very meaningful for the development of my product,” Kwangil Jung, from Hanshin Vision, says and adds excitingly: “Some of the corporates have even shown interest in possibly testing our products!”
When asked to summarize the experience she’d had during the program Hyunsun Shin, from Wizcore Inc., answers with a smile.
"It’s been great! I would definitely recommend other Korean companies to join this program and come to Berlin. It's such an international city with a lot of different cultures, and the people here at betahaus are professional and open-minded. It’s a great atmosphere!"
Find out more about the startups
Being the world leader in remote access solutions, Rsupport already has 10.000 companies using their products, among them Huawei and Xiaomi, in various industries ranging from machinery to customer service, to remote support, etcetera. So, what is their solution? A patented remote access system based on the web, that isn’t open source and therefore can’t be copied, making it a system suited for security and legal issues. The system is also being used by operation managers and makes it possible for them to control 1000 PCs simultaneously.
Wizcore is providing factories with the optimal Smart Factory solution Nexpom, which utilizes big data and provides real-time monitoring and predictions. By not only collecting data but also analyzing and visualizing it, Nexpom is a perfect fit for the Industry 4.0 strategy. The product is already used by companies like Hyundai Motors, and they are collecting Data from Production Line, Equipment, QC, and Energy.
With already two products on the market, Prosense is a startup developing high precision ADAS (Advanced Driver Assistance System) and deep learning based vehicle solutions to penetrate into the future market of self-driving cars. Their products are not LIDAR dependant, making them essential contributions to the industry.
Founded in 2015 as a spin-off from KARI (Korean aerospace research industry), Contec has developed a solution that uses Precision Time Protocol (PTP) to detect microsecond delay for self-driving cars. Their PTP technology can be used in the financial markets as well.
This early-stage startup is developing an indoor navigation app that doesn’t rely on WiFi, beacon or geomagnetism, instead, it uses 3D maps and image processing to find your current location. Which makes it a valuable tool in locations like underground parking lots and other confined spaces that don’t have WiFi or mobile network. The app can also be used in smart car concepts where cameras are available.
Hanshin Vision is developing and manufacturing a 60G WiFi module using unique hardware and software technology including H/W and S/W cloud solutions. Their next step is to develop a combination with mobile network 5G. The product is currently being used in OTA mobile hotspot for VR, ultrasonic on-rail crack system, and by the end of this year, it’ll also be in car mobile WiFi hotspots.
Want to know more about the program or the attending companies?
Drop a line at email@example.com, and we’ll tell you all about it!
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.