Christoph Fahle
December 10, 2008

Immobilie gefunden / Team up mit ORCO-GSG

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Ein paar Bilder haben es schon auf die Facebook Gruppe geschafft und wer unserem Tweet auf Twitter folgt, hat es eventuell auch letzte Woche schon läuten hören:

Wir haben nun endlich einen Ort gefunden, der sich perfekt eignet, um ein Betahaus zu bauen. Mit dem Ort zusammen oder besser der Immobilie haben wir auch einen Partner gefunden, der uns beim betahaus-bauen unterstützt. Die ORCO-GSG fand unser Konzept so toll, das wir uns gleich zusammen getan haben und ein ganzes Haus in Kreuzberg bespielen wollen. Wo das ist, ist vielleicht schon hier und dort durchgesickert, ich kann's aber noch nicht offiziell verraten, denn die Verträge sind noch nicht unterschrieben und so etwas bringt bekanntlich Unglück.

Wir haben auch einen Partner für die Innenausstattung gefunden, der das Betahaus ausstattet. Hier besteht allerdings noch komplett Schweigepflicht. Ich kann nur soviel sagen: Für Büromöbel war es auf unserer Wunschliste die Nummer eins.

Und so organisieren wir geschäftig vor uns hin, sammeln die ersten Anfragen, trinken viele Biere und Glühweine mit den ersten Mietern, fragen uns, wo genau die Briefkästen hinkommen, wie wir den Eingang gestalten und wo die Leseecke ist, etc... Ab morgen zieht sich dann das ganze Team zur Klausursitzung in eine Villa nach Charlottenburg zurück (die ist natürlich nur geliehen) und planen intensiv die nächsten Schritte, denn wenn das Betahaus einmal die Türen öffnet, dann geht die richtige Arbeit erstmal los.

Wenn Ihr Interesse habt, etwas mehr über das Betahaus zu erfahren und eventuell gleich mit einziehen wollt, dann Email an christoph@betahaus.de. Am besten wir gehen dann mal ein Bier zusammen trinken, oder Glühwein. ;)

Das war's für heute

Gruß an alle Heimarbeiter

Christoph

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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