Today, we transfer funds, pay our bills, and deposit checks with a tap on the smartphone - anytime, anywhere. Most of us will will have a hard time imagining it any different. The question is; where will we be in 10 years from now? Will we still be using ‘tan codes’ or passwords to log in, will we do any banking on desktop, or will we have gotten used to new, smarter ways of tracking & spending our income?
Promising fintech companies and new innovative banks such as Number26, Kreditech, Billfront, and Betterment give us some first clues. But how is the traditional banking world adapting? What if you’d mix the bold innovations of today’s tech startups with the insights and resources of a forward-thinking banking group? Amazing things could happen, and BNP Paribas knows! This year they’re throwing their second international hackathon, with the theme ‘Making Customer Journeys Effortless’, and the aim to find solutions for people to optimise their daily money.
On the weekend of 17 - 19 June, BNP's international hackathon takes place simultaneously in 8 cities around the world; from San Francisco to Rome, from Berlin to Warsaw. Of course, in Berlin the fierce but friendly combat will be going down at betahaus. The hackathon is open to startups from different fields; not only fintech startups, but also startups working with products regarding for instance e-learning, consulting, analytics, artificial intelligence, gamification, and IoT. There are many ways in which customer journeys can be improved, especially since customer service issues exist not only in banking, but also in finance and personal insurance.
In short: APPLY here during the event, your team will be presented with real-life challenges. You'll have privileged access to external experts and a unique suite of resources to help you prototype: fresh customer insights, a sandbox API, and BNP Paribas’ top experts to guide you along the way; from marketing executives to IT architects. Sunday afternoon will be dedicated to a pitch coaching session, so make sure your solution is ready in 36 hours. Also good to know: All elements related to the hackathon remain the property of its respective author… the startup! Nonetheless, the legal representative of each team must sign up and upload the Terms & Conditions prior to the hackathon weekend. A maximum of 7 members are allowed per team.
The hackathon weekend is just the beginning of a potential partnership between your startup and BNP Paribas! If you succeed, you’ll be invited to take part in a Digital Bootcamp, where your prototype will be fed and nurtured with financial support, and you’ll have access to BNP Paribas’ international network of experts and mentors. In stage 3, you’ll fly to Paris for a Demo day. Your idea in action, flanked by BNP Paribas top management and international fintech experts. If they love it, your prototype will become reality and may be used by almost 100 million clients of one of the world’s largest banking groups.
BNP Paribas is a leading provider of banking and financial services in Europe. It's present in 75 countries, including all the main international financial markets. Their international hackathon takes place in the weekend of 17 - 19 June. Want to participate in the Berlin Hackathon? Apply by June 14!
And don’t forget to check our calendar for more events coming up.
Article written by Robin
Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer.
Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.
Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.