Christoph Fahle
July 22, 2009

Hot Coworking Summer @ betahaus

Fangen wir mal von hinten an: Letzte Woche haben wir ein aufgelöstes Wohnheim in der Prignitz ausgeräumt und alles eingepackt, was nicht bei drei auf die Bäume kam. Zwei Robben und 100 Kilometer später stehen nun Holzbänke auf der Terrasse, wir haben eine alte Schreibmaschine zum Offlinetwitter gemacht und das betahaus sieht wieder etwas weniger "beta" aus und etwas mehr wie zu Hause.

Anfang des Monats haben wir ein erstes Event in Kooperation mit unseren good neighbours, dem IMA Design Village veranstaltet. Einzeln hatten wir jeweils zu wenig Räume oder Stühle, zusammen hat es geklappt. Das hat sich dieses Mal zwar eher zufällig ergeben, setzt aber ein Zeichen für die Zukunft am Moritzplatz. Dazu passt auch das Urban Gardening Projekt Prinzessinnengarten, das auf der Wertheimbrache direkt am Kreisel entsteht. Leider gibt es keinen Link dazu. Man darf gespannt sein, wie der Moritzplatz in 2012 aussieht.

Zurück liegt ebenfalls der DMY, sowohl bei IMA als auch bei uns. Wir hatten die Made in Berlin 09 Ausstellung, bei IMA waren die DMY Allstars. Wir sind auf Vortragsreise gewesen beim Internationalen Design Zentrum, bei der Gründerförderung der FU, in Essen zum Sichtwerk Folkwanghochschule. In unserem Café haben wir Vernissage gefeiert mit Jan Pauls. Heute gibt es einen etwas in die Utopie gekippten Artikel in der Süddeutschen über das betahaus.

Aktuell haben wir 100 Coworker im betahaus, die natürlich nicht jeden Tag alle da sind, jedoch über die Woche verteilt vorbei kommen. Im Café sitzen nun auch immer öfter auch mal Laptop Nomaden, die einfach so vorbei kommen und sich auf den Tausch Kaffee-gegen-Wlan einlassen. Vor uns liegt wohl ein Sommerloch, doch die Zukunft sieht weiter rosig aus.

Wer mehr und wissen möchte und aktueller informiert werden möchte, der schaut nach auf: oder click hier

Over and Out


I’m currently in Sende - a great coworking and coliving space in Spain, very close to the Portuguese border. I travel pretty often and the idea of being out in the Galician countryside, around other creative, entrepreneurial people sounded like a good idea. I’m currently doing a sort of high-level "Design Thinking" appraisal of my business, rethinking what I’ve learned so far in this first stage of business and how we can improve our services to better benefit clients and artists. The rest of the time I spend on music-making, and mixing the next batch of my own music for future release.

People in beta Clay Bassford Bespoke Sound

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound

Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award


Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound

The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 

You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 


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