Christoph Fahle
July 22, 2009

Hot Coworking Summer @ betahaus

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

Fangen wir mal von hinten an: Letzte Woche haben wir ein aufgelöstes Wohnheim in der Prignitz ausgeräumt und alles eingepackt, was nicht bei drei auf die Bäume kam. Zwei Robben und 100 Kilometer später stehen nun Holzbänke auf der Terrasse, wir haben eine alte Schreibmaschine zum Offlinetwitter gemacht und das betahaus sieht wieder etwas weniger "beta" aus und etwas mehr wie zu Hause.

Anfang des Monats haben wir ein erstes Event in Kooperation mit unseren good neighbours, dem IMA Design Village veranstaltet. Einzeln hatten wir jeweils zu wenig Räume oder Stühle, zusammen hat es geklappt. Das hat sich dieses Mal zwar eher zufällig ergeben, setzt aber ein Zeichen für die Zukunft am Moritzplatz. Dazu passt auch das Urban Gardening Projekt Prinzessinnengarten, das auf der Wertheimbrache direkt am Kreisel entsteht. Leider gibt es keinen Link dazu. Man darf gespannt sein, wie der Moritzplatz in 2012 aussieht.

Zurück liegt ebenfalls der DMY, sowohl bei IMA als auch bei uns. Wir hatten die Made in Berlin 09 Ausstellung, bei IMA waren die DMY Allstars. Wir sind auf Vortragsreise gewesen beim Internationalen Design Zentrum, bei der Gründerförderung der FU, in Essen zum Sichtwerk Folkwanghochschule. In unserem Café haben wir Vernissage gefeiert mit Jan Pauls. Heute gibt es einen etwas in die Utopie gekippten Artikel in der Süddeutschen über das betahaus.

Aktuell haben wir 100 Coworker im betahaus, die natürlich nicht jeden Tag alle da sind, jedoch über die Woche verteilt vorbei kommen. Im Café sitzen nun auch immer öfter auch mal Laptop Nomaden, die einfach so vorbei kommen und sich auf den Tausch Kaffee-gegen-Wlan einlassen. Vor uns liegt wohl ein Sommerloch, doch die Zukunft sieht weiter rosig aus.

Wer mehr und wissen möchte und aktueller informiert werden möchte, der schaut nach auf: http://www.twitter.com/betahaus oder click hier

Over and Out

Christoph

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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