Alice Nell
October 20, 2013

#Hardware pitch - Check!

Anthony Forsans (Founder einfach), Thomas Madsen-Mygdal (Serial Entrepreneur) , Liva Judic (MerryBubbles), Hans Raffauf (founder Clue) and Toshio Matsushima

Hardware Lovers!

The Hardware Revolution is happening right here! Two weeks ago we at the organised the first Hardware Pitch which took place during the packed People in Beta Festival and it was off the hook!

An all star cast of jury members joined us to support young teams and give out awesome prizes worth over €10.000.

The day before: Pitch training

On Friday the 27th of September, the teams arrived from all over Europe to join the pitch training which would higher their chances to be understood and therefor to win. Few teams were already veterans in pitching, others were scared to get on stage but all of them highly appreciated the help of the pitchalicious Bianca Praetorius, who provided them with the best pitch training money can buy!

The pitches & winners

Each pitch was presented to perfection, with no team going over time and most issues being addressed. The jury was impressed and so was the audience. The winners of the night ended up being PocketEthernet – a pocket sized network analysis tool! These guys have won $3000 in Amazon Web Services. The next winner is  Rockatoo – a helmet audio system and runner-ups winning $500 USD in Elance Credit as well as 6 months in betahaus residency and access to hy!.

The runner ups were PumpTire – a self-inflating bicycle tube and BabyWatch – an ultrasound device to analyze unborn babies vitals.

We all had a great time and would like to give a special kudos to the wonderful betahaus team, Elance, Hy! and Amazon - without you this would not have been possible.

Stay tuned for Hardware Week in November, Germany's first Hardware Accelerator project in the history. Wanna get involved? Contact us at

Don’t forget to check our calendar for more events coming up.

If you live in a city and have even slightly observed your urban surroundings you’ve probably witnessed it first hand - urban congestion and crowded cities make it pretty tough to satisfy the growing demand and rising expectations of super quick deliveries. Add unpredictability in transit (like weather conditions), an incorrect address or remote locations, just to name a few, and you can see where this is going.

The worst part is, all those delivery trucks and vans that also produce a fair bit of emissions, are often only half full when they roll out for deliveries. This is mostly due to low drop sizes and stops along the route that are far and few between.

It’s not all hopeless though - Where there is a problem, there are solutions.

Same old, same old - isn’t always all that bad. Sometimes, all that’s needed are some new perspectives! The city of Utrecht, for‌ ‌example, implemented a zero-emissions electric barge nicknamed the “Beer Boat”. 

Since 2010 it’s carrying beer and food to the city’s downtown restaurants by using waterways. Other electric barges in Amsterdam not only deliver but even collect organic waste, which is then turned into biofuel in processing plants! Isn’t that cool?

It becomes clear that cities, logistics, as‌ ‌well‌ ‌as‌ ‌urban‌ ‌planners, are equally part of solving the inefficiency of the last-mile. Tackling this mountain of issues calls for teamwork!

A centralized platform, hub or network for similar companies, could do the trick to fill up the delivery vans & trucks that are barely loaded. Parcels could be distributed more efficiently between different companies and their delivery vehicles.

Like a big pool of parcels from different companies with every single parcel going into that one van with the same route!

Delivery Driver Experience and Smart Delivery Vehicles are also areas with huge potential for improvement and innovation.

Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company. 

Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.

Next to that on-demand experiences have become firmly embedded into people’s everyday lives - be it a mobile app to book a ride, send flowers to your loved ones or order lunch to your office. It’s all possible and has made premium features like real-time tracking a standard.  The online consumer expects nothing less and certainly doesn’t like to wait.

Making that quick and instant gratification happen is another story though. Groundbreaking ideas and innovations are needed to tackle all these factors. Does your startup have one? 

Then head over to our Future Logistics Challenge! Applications are still open until September 23rd.

Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.

Ellie: I eat a lot in cafe which is here around the corner and I love the Matcha Lattes from Starbucks.

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