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Alice Nell
October 20, 2013

#Hardware pitch - Check!

Anthony Forsans (Founder einfach), Thomas Madsen-Mygdal (Serial Entrepreneur) , Liva Judic (MerryBubbles), Hans Raffauf (founder Clue) and Toshio Matsushima

Hardware Lovers!

The Hardware Revolution is happening right here! Two weeks ago we at the BerlinHardwareAccelerator.com organised the first Hardware Pitch which took place during the packed People in Beta Festival and it was off the hook!

An all star cast of jury members joined us to support young teams and give out awesome prizes worth over €10.000.

The day before: Pitch training

On Friday the 27th of September, the teams arrived from all over Europe to join the pitch training which would higher their chances to be understood and therefor to win. Few teams were already veterans in pitching, others were scared to get on stage but all of them highly appreciated the help of the pitchalicious Bianca Praetorius, who provided them with the best pitch training money can buy!

The pitches & winners

Each pitch was presented to perfection, with no team going over time and most issues being addressed. The jury was impressed and so was the audience. The winners of the night ended up being PocketEthernet – a pocket sized network analysis tool! These guys have won $3000 in Amazon Web Services. The next winner is  Rockatoo – a helmet audio system and runner-ups winning $500 USD in Elance Credit as well as 6 months in betahaus residency and access to hy!.

The runner ups were PumpTire – a self-inflating bicycle tube and BabyWatch – an ultrasound device to analyze unborn babies vitals.

We all had a great time and would like to give a special kudos to the wonderful betahaus team, Elance, Hy! and Amazon - without you this would not have been possible.

Stay tuned for Hardware Week in November, Germany's first Hardware Accelerator project in the history. Wanna get involved? Contact us at yatan@berlinhardwareaccelerator.com

Don’t forget to check our calendar for more events coming up.

Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them. 

Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.

Toni: And this one actually served as a starting point for the tool we’ve developed for  betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear. 

Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.



Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK


Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !

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