Alice Nell
October 18, 2013

For next designers

Hi dear all,

Upon requests from your side we have scheduled a new Product Design Intensive Course within betahaus| Education program. I admit we had a bit of doubts, as 3 months in a row led us to an idea that we may give this course a little break for a month or 2 and give a spot to new content. However, requests which we were getting through reception during last weeks forced us to admit that Product Design accepts no rest. Well, if so, than it certainly deserves a warm Welcome Letter and here it is.

To describe in a few words what the course is about - it is an intensive enabling session which introduces participants to all the aspects of design essential for working on your own projects. It is as if full bachelor shrinked to essential hands-on only, in the name of bringing an actual knowledge within just 4 weeks. Obviously, the course leaves open end opportunities for further personal research of defined materials and approuches. Yet, what is important - within the course you gain a clear understanding of diverse types of materials/ paradigms/ etc. , so you know for sure where to start the research and in which direction to move.

Intensive Product Design Course is a tool. And what you gonna use it for is the most interesting part. And it is certainly up to you only. Within the previous courses we had participants who wanted to learn the fundamentals of concept development to bring more sense into their creative projects. Architects, who wanted to gain knowledge in complementary, yet different field to enrich their professional approach. Agency people, keen on learning more about design in order to speak the same language with their project fellows. And simply people of all diverse professions, passionate about learning a new skill. We don´t yet have any idea what´s your perspective. But that´s exactly what we are passionate to know. In the end, that´s what we launched the whole betahaus| Education for  - to give people an opportunity to learn and do exactly what they want.

If you are interested in the course, feel welcome to join in, we still have few places left. Here it is online.

Sunny wishes from the back office. ;)



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Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the pay check and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities.

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’

Orietta: I think one thing that make us stand out on the market and our strength number one is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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