Christoph Fahle
June 26, 2013

Fly or Die - Support Our Startup (OFFTIME) in Crowdfunding!

How does the crowdfunding marathon feel like? Or is it rather a crowdfunding 100m? Check out the story of (OFFTIME), a startup in our residence.

These guys just went online with a crowdfunding campaign and you can support them now: http://offtime.co/startnext. Every little bit helps them to make their dream come true, get this thing out into the world and get it rolling!

What is ( OFFTIME )?

A young post-tech start-up located here at betahaus - you can visit them on the first floor, where they landed months ago with the hub:raum accelerator. With ( OFFTIME ) you can decide what matters to you, every moment. Keep distracting apps, calls, and texts away from you and focus on your work, a good talk with a friend or just peace of mind. ( OFFTIME ) will take care of everything else for you. This way you can be productive and relax, every single day.

And what Alex, one of the co-founder says about the crowdfunding? Read on!

Why Crowdfunding?

For us it’s a good test if our idea flies or should rather die! Of course we hope that our idea will take off and we get enough people backing it! But if not, we have to think about if this world really needs a product like we developed in the last weeks. We got loads of feedback in the last months and everybody seems to likes it -- but are people also willing to pay for it and can you build a sustainable business from it? That’s what we test with the crowdfunding campaign. Additionally, it is a great way to reach out and build up a community around us. People having the same need as we, seeing an opportunity in supporting us, will also get early and priority access to what we develop!

Up to now it was all our own time and money that we put at stake. Which is fine and we will also do it in future. However, we would like to balance our bank account again before we take the next steps. With 13.000 Euro we will be able to pay everything up to now, with 25.000 Euro we will have a buffer for the next three months, and with 40.000 Euro plus will be able to get going until end of the year and speed up a bit. We are also now at a stage where we could take money from investors, but being close to the community makes much more sense to us.

How to do Crowdfunding?

That’s a really good question. We've read quite a lot about it and talked to many people - but somehow, I think, we still have no idea. Guess the secret is to just do it! Do, fail, learn and then do it again... at least that is what we do now. And fun is important! We had loads of fun while making the video! We try to have more fun along the way! We are happy to share our insights with others from betahaus -- or give us a hand and learn with us along the way! Just contact me!

PS: Don’t get distracted: support (OFFTIME) now and go to http://offtime.co/startnext ! 

Click here to find out more about being a member.

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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