Alice Nell
April 5, 2017

Fintech Hackaton for Teams and Startups with Data-Driven Solutions

We’re excited to team up with BNP Paribas for their third International Hackathon! Taking place 9 to 11 June, this year’s hackathon is open to startups in all stages, who have bold ideas for data-driven solutions for understanding (potential) customer expectations.

The low down:

Why do we like being involved in this? Because it’s more than just a high-end, resource and expert-packed hackathon, and the banking group offers some serious chances for talented teams and startups who’re interested in teaming up with a big partner.

Who is it for:

Teams working with big data:

  • Teams who are into data analytics, exploitation, prediction, and visualisation, and can use it for: advisory, client profiling, life planning, financial, planning, engagement, digital banking, or service
  • Early-stage and idea-stage startups are welcome
  • You don’t need to be in fintech (yet)

About the hackathon:

Friday June 9th – Sunday June 11th @ betahaus | Berlin 

  • 36 Hours hacking time to create a Minimum Viable Product
  • Intellectual property remains yours
  • Up to 2 winners out of 10 hacking teams

After-hackathon traject including:

  • A 6-Month digital bootcamp with €7000,
  • A demo day in Paris with a chance to win €25.000, … To further develop your product in collaboration with BNP

APPLY: HERE

Throughout 36 hours of hacking, BNP Paribas will match their leading management, fintech experts and mentors with Berlin’s boldest tech startups. Startups get access to BNP Paribas’ API sandbox, with huge amounts of anonymized data to play with. There will be place for 10 teams at the hackathon in Berlin. Up to 2 winners will receive €7.000 to develop their idea in a six-month Digital Bootcamp. From there, selected competitors from all over the world will go on to the Demo Day in Paris, where they’ll have the chance to win an additional €25.000 to further develop their product in collaboration with BNP Paribas. In case you wonder, yes; all of your intellectual property remains solely with you.

Can you extract, collect, analyse or visualise data where other cant? Are you a whizz at using data for client profiling or service trends? Do you have a new idea for using transactional, geolocation or social media data for improving customer services? Perhaps you know how to make creative use of APIs to improve banking services? Whether you’re an established or early-stage startup, or you just want to have a go at a new fintech project in an exciting and competitive atmosphere, sign up to participate! You can apply here via F6S until June 1st latest. BNP will run pre-selection rounds, so the sooner you apply the better. The best application will hear back within a few days.

Don’t forget to check our calendar for more events coming up.

Lubomila: That’s true! What we have made sure that happens there and Nathan has been amazing with this, is that we consistently speak positively about the issues, not because we’re in a positive situation, but because the only way you can empower people is by giving them a set of tools with which they can act and encouraging them that they have the capacity to be part of the change. If we continue speaking about apocalyptic statistics, that in 12 years, we're going to die or that you have to blame this stakeholder or that stakeholder, we're never going to get anywhere close to solving the issues. Solving the issues is about collaboration.

Nathan: My main challenge as a head of content was how to get a maximum number of people on board and make them as efficient as possible. Since we are a data-driven company, a lot of my time is spent translating this information into something that is understandable and actionable I’m constantly looking at everything that everyone does outside of Plan A and finding a way to represent our content in a positive and engaging way.

Photo by Lea GK

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Lubomila: The carbon footprint of a company is always involving what's happening in the actual office but it also involves the external partners and choices. We always advise companies to start in-house, looking at what's happening in their office and within their team. As second comes the communication aspect including how you present yourself as a brand and what you communicate to your customers or online followers. Then the final step is actually implementing changes on a product level, looking deep at the supply chain, and checking if all small parts of your product are sustainable - for ex. the packaging, products made with palm oil, etc.

Lubomila: Our focus has been shifted towards actually educating businesses on what is sustainability and helping them connect to actions that can make them immediately more sustainable, and reduce their carbon emission level. This is also where our new tool comes in handy. We have built a platform which calculates, monitors and offsets CO2 emissions, that are created by a certain company and connects them to environments and projects that you can now see on our platform.

Photo by Lea GK

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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