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Taylor Record
March 6, 2020

9 Teams Compete for an Opportunity with Werder Bremen in WERDER LAB

A panel of judges from Werder Bremen are coming to betahaus on 6 March. Nine SportsTech teams are competing for the big opportunity, but just up to three will proceed into WERDER LAB.

You probably know Werder Bremen as one of the largest sports clubs in Germany; they’re a founding member of the Bundesliga and one of the most successful teams in the league with a handful of championships under their belt. But what you might not know is that Werder Bremen is also the sports club leading the way in ingenuity and creativity. Over the years, they’ve shown a commitment to advancing innovation within sports clubs to the benefit of athletes, organizations, and fans. And their next step towards bridging the gap between technology and football is taking shape in WEDER LAB.

WERDER LAB is the incubation program powered by Werder Bremen and our own betahausX. Since applications opened in November,  nearly 100 innovative teams in the fields of talent prediction, injury prevention, digital content management or partner relationships applied from cities around the world with a shared objective: bringing technology to football. 

On 6 March, we’re holding WERDER LAB Pitch Day at betahaus | Neukölln. Of the nine teams competing, up to three will be selected for a spot in the WERDER LAB incubation program and have the chance to change football as we know it. 

Before the big day, take a moment to meet the finalists competing in WERDER LAB Pitch Day. 


After communicating with over 2,000 SportsTech teams and sifting through 94 applications from relevant companies, these are the nine selected to compete in the WERDER LAB Pitch Day. 

Skill Corner (France)

SkillCorner is a computer vision startup collecting innovative football data automatically from any television broadcast. They use it to help clubs make more data-based decisions for players’ recruitment.

The Gene Box (India)

The Gene Box provides analytical solutions, backed by genomics and powered by AI (NLP/ML). In WERDER LAB, they will use genomics for next-level, more accurate injury prevention and performance improvement in early-stage talent identification and development.

Silicon Valley Exercise Analytics (SVEXA) (USA)

Silicon Valley Exercise Analytics is an exercise intelligence company, providing individualized decision support for top tier sports teams and elite athletes so they can track readiness, maximize physical performance and decrease injury risks.

Altius Analytics Labs (Canada)

Altius Analytics Labs is a computer vision/AI software company developing 'seamless' motion capture technology to assess player performance and injury risk. They’ll be joining the event and pitching online!

Zone7 (Israel)

Zone7 is an Artificial Intelligence solution that analyzes all available medical, health and performance data to produce accurate injury risk analysis and recommendations on optimal & personalized player training.

Wallabies (Italy)

Wallabies extrapolates, manages and processes football information on each individual player in order to find comparable players, evaluation, ranking and predict their future sports performance.

SOTA (United Kingdom)

Sota aims to ensure the clubs get the maximum value for money spent on transfers every season.

Stargraph (Italy)

Stargraph develops a  digital platform to generate positive ROI from sponsorship attracting, engaging and converting true fans.

AI Spotter (Finland)

AISpotter provides fast and accurate, automated AI based video analysis service. They’ve applied to support the digital business unit of Werder Bremen in automated video clipping, using AI. 


WERDER LAB is a two-month incubation program powered by Werder Bremen and betahausX. The prize includes:

  • Workspace at betahaus | Berlin
  • Mentorship by industry experts
  • Access to unique player & organisation data
  • Product test within sports environment
  • Exposure & market access through media & press
  • Network with the best
  • Possibility of paid Proof of Concept (POC) upon program completion

Next Steps

Pitch Day is just around the corner. Follow on Instagram for day-of coverage and updates on which teams take the main prize!

Some office spaces have a one-size-fits-all approach, but that's not really our style. The reason no two betahaus locations look the same is because they’re locally designed. And we give our Team Space members this same opportunity to customize their space.

Choose a room with a view of the city or one on the ground floor with easy access to the garden. Change the lighting fixture or bring your own bookshelf. We want teams to be able to white label, decorate, and really make the space their own if they want to.

And if you’re really looking to customize, Team HQs allow teams to collaborate with our architects and coworking team to create a space that is completely bespoke. Whether it’s additional meeting rooms, unconventional seating, or a yoga room, we apply our 10 years of experience in building functional workspace to your creative vision to create something that’s just right.

Probably the biggest benefit of coworking is community and events. Now we know it may not be the first thing you’re looking for as you seek out your next office space, but bear with us.

Imagine using your lunch breaks to chat with someone in your industry. Meeting freelance developers at after-work beers. Networking with investors at BETAPITCH. Pitching at our weekly betabreakfast and getting support and feedback on your new ideas.

betahaus has spent the last 10 years cultivating a community of people who we genuinely like working with. And when you join, your team will become a part of it, too.

" People matter! Community was always what we were all about. ‘’

In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.

Interview with LAUDO at betahaus | Neukölln
Interview with Obst.Digital at betahaus | Neukölln

"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln

"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen

"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.

"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019

Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,


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