Twice a year, Berlin becomes an international stage for fashion. As part of Berlin Fashion Week 2018, FASHIONTECH.berlin is having a conference of their own. The program at Kraftwerk is packed with workshops and discussions on the future of retail, digital marketing, sustainability, and textiles. Here are our picks for what not to miss at the FASHIONTECH.berlin conference.
The conference kicks off with an opening keynote by Anita Tillmann (Managing Partner, Premium Group) and Ole Tillmann (Founder and CEO, Peak Creative Leadership). As they introduce this year's theme—"Fashioning the Future"— the pair is likely to overview the latest trends and disruptive technologies in FashionTech.
With more than 20 million active users as of 2017, Zalando knows a thing or two about e-commerce. Be sure to hear Dr. Andreas Antrup (Managing Director, Zalando Media Solutions) speaking about how to break down marketing silos and what they're calling "The-Z Mission."
Want a a deeper understanding of online marketing for fashion? Join in the two part masterclass led by Dr. Andreas Antrup and Stefano Balestra (Managing Director, Callabary by Zalando). The class will explore market segmentation and give actionable tips for harnessing influencer marketing to reach fashion buyers.
Blockchain made its fashion debut at Shanghai Fashion Week in 2017. Babyghost (a young Chinese-New York label) teamed up with BitSE and VeChain to create technology that puts unique identifiers on the blockchain that can verify an item's authenticity. However, the incorporation of blockchain in the fashion industry is raising many questions and starting debates. Stop by as Fabian Vogelsteller (Founder, LUKSO) speaks about this phenomenon in fashion and what blockchain could mean for the fashion world.
A masterclass led by Marjorie Hernandez (Co-Founder, LUKSO) will give you the chance to collaborate with experts and other participants to explore how blockchain can boost the fashion industry, how it can disrupt it, and what effects it might have on customers.
Artificial intelligence has made its way into to most industries, and fashion is no exception. As startups like Vue.ai create technologies that automatically generate images of the person wearing the garment, it seems AI for fashion is about to go big. Want to know about the future of AI? Join in as Anna Alex (Founder, Outfittery) and Tim Dörpmund (Department Head Digital,TextilWirtschaft) discuss combining human and artificial intelligence to create the perfect outfit.
16:25 // KICKSTARTING AN ECO-CENTRIC MINDSET
In "Kickstarting an Eco-Centric Mindset", Oliver Kann and Rune Orloff (Co-Founders, Sardin) will present on a sustainable, ecologically sound approach to fashion. They'll close out the conference with why is it important to change an egocentric mindset for an eco-centric one so fashion can be enjoyed by generations to come.
In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ.
Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture.
Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails.
This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.
‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)
''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’ - Paige (Head of Marketing, betahaus)
This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.
Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.
One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.
This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.
We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.
Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.