Twice a year, Berlin becomes an international stage for fashion. As part of Berlin Fashion Week 2018, FASHIONTECH.berlin is having a conference of their own. The program at Kraftwerk is packed with workshops and discussions on the future of retail, digital marketing, sustainability, and textiles. Here are our picks for what not to miss at the FASHIONTECH.berlin conference.
The conference kicks off with an opening keynote by Anita Tillmann (Managing Partner, Premium Group) and Ole Tillmann (Founder and CEO, Peak Creative Leadership). As they introduce this year's theme—"Fashioning the Future"— the pair is likely to overview the latest trends and disruptive technologies in FashionTech.
With more than 20 million active users as of 2017, Zalando knows a thing or two about e-commerce. Be sure to hear Dr. Andreas Antrup (Managing Director, Zalando Media Solutions) speaking about how to break down marketing silos and what they're calling "The-Z Mission."
Want a a deeper understanding of online marketing for fashion? Join in the two part masterclass led by Dr. Andreas Antrup and Stefano Balestra (Managing Director, Callabary by Zalando). The class will explore market segmentation and give actionable tips for harnessing influencer marketing to reach fashion buyers.
Blockchain made its fashion debut at Shanghai Fashion Week in 2017. Babyghost (a young Chinese-New York label) teamed up with BitSE and VeChain to create technology that puts unique identifiers on the blockchain that can verify an item's authenticity. However, the incorporation of blockchain in the fashion industry is raising many questions and starting debates. Stop by as Fabian Vogelsteller (Founder, LUKSO) speaks about this phenomenon in fashion and what blockchain could mean for the fashion world.
A masterclass led by Marjorie Hernandez (Co-Founder, LUKSO) will give you the chance to collaborate with experts and other participants to explore how blockchain can boost the fashion industry, how it can disrupt it, and what effects it might have on customers.
Artificial intelligence has made its way into to most industries, and fashion is no exception. As startups like Vue.ai create technologies that automatically generate images of the person wearing the garment, it seems AI for fashion is about to go big. Want to know about the future of AI? Join in as Anna Alex (Founder, Outfittery) and Tim Dörpmund (Department Head Digital,TextilWirtschaft) discuss combining human and artificial intelligence to create the perfect outfit.
16:25 // KICKSTARTING AN ECO-CENTRIC MINDSET
In "Kickstarting an Eco-Centric Mindset", Oliver Kann and Rune Orloff (Co-Founders, Sardin) will present on a sustainable, ecologically sound approach to fashion. They'll close out the conference with why is it important to change an egocentric mindset for an eco-centric one so fashion can be enjoyed by generations to come.
Ellie: I know that before joining betahaus Jolocom was in the Ethereum office – a collaborative blockchain space for companies also building on the same platform and the idea was always to stay within a coworking space. When they closed and we had to move, the next closest choice in terms of company culture was betahaus.
Ellie: The people in the building and the spaces are just really cool. I personally don’t go to community events as much as i would like to but I still end up meeting a lot of people here. Mostly in the kitchen. One of my good friends is actually someone I met in betahaus.
Volker: I once saw a friend of mine presenting at betabreakfast and I didn’t know that he would be here. It was so funny seeing him on the stage.
Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.
Ellie: I eat a lot in west.berlin cafe which is here around the corner and I love the Matcha Lattes from Starbucks.