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Taylor Record
November 1, 2018

FashionTech Events You Can't Miss at Berlin Fashion Week 2018

Fashion and technology have a long history of [mostly] failed ventures. But after years of far-from-stylish smart wearables and non-functional textiles, it seems that FashionTech might finally be having its time. In 2014, more than 2.8 billion dollars were invested into FashionTech. With the influx of capital, aesthetically minded entrepreneurs are finally starting to occupy the space (and looking fabulous while doing it).

Twice a year, Berlin becomes an international stage for fashion. As part of Berlin Fashion Week 2018, FASHIONTECH.berlin is having a conference of their own. The program at Kraftwerk is packed with workshops and discussions on the future of retail, digital marketing, sustainability, and textiles. Here are our picks for what not to miss at the FASHIONTECH.berlin conference.

FASHIONING THE FUTURE

11:00 // WELCOME: FASHIONING THE FUTURE!

The conference kicks off with an opening keynote by Anita Tillmann (Managing Partner, Premium Group) and Ole Tillmann (Founder and CEO, Peak Creative Leadership). As they introduce this year's theme—"Fashioning the Future"— the pair is likely to overview the latest trends and disruptive technologies in FashionTech.

E-COMMERCE

12:05 // THE Z-MISSION: BREAKING DOWN THE MARKETING SILOS

With more than 20 million active users as of 2017, Zalando knows a thing or two about e-commerce. Be sure to hear Dr. Andreas Antrup (Managing Director, Zalando Media Solutions) speaking about how to break down marketing silos and what they're calling "The-Z Mission."

12:25 //  PT.1 ZMS: ZMISSION – AN ACTIONABLE WAY TO SEGMENT FASHION CUSTOMERS VIA ZMS              PT.2 COLLABARY: HOW TO HARNESS THE POWER OF VOICES, A.K.A. INFLUENCERS

Want a a deeper understanding of online marketing for fashion? Join in the two part masterclass led by Dr. Andreas Antrup and Stefano Balestra (Managing Director, Callabary by Zalando). The class will explore market segmentation and give actionable tips for harnessing influencer marketing to reach fashion buyers.

FASHIONTECH.berlin - Models in Technical Fashion from 2017
Photo from FASHIONTECH.berlin  2017

BLOCKCHAIN & SMART CONTRACTS IN FASHION

15:35 // HOW BLOCKCHAIN AND SMART CONTRACTS WILL CHANGE THE FASHION INDUSTRY

Blockchain made its fashion debut at Shanghai Fashion Week in 2017. Babyghost (a young Chinese-New York label) teamed up with BitSE and VeChain to create technology that puts unique identifiers on the blockchain that can verify an item's authenticity. However, the incorporation of blockchain in the fashion industry is raising many questions and starting debates. Stop by as Fabian Vogelsteller (Founder, LUKSO) speaks about this phenomenon in fashion and what blockchain could mean for the fashion world.

16:00 // THE FUTURE OF THE FASHION INDUSTRY ON THE BLOCKCHAIN

A masterclass led by Marjorie Hernandez (Co-Founder, LUKSO) will give you the chance to collaborate with experts and other participants to explore how blockchain can boost the fashion industry, how it can disrupt it, and what effects it might have on customers.

ARTIFICIAL INTELLEGENCE IN FASHION

15:50 // HOW TO CREATE THE PERFECT OUTFIT BY COMBINING HUMAN AND ARTIFICIAL INTELLIGENCE

Artificial intelligence has made its way into to most industries, and fashion is no exception. As startups like Vue.ai create technologies that automatically generate images of the person wearing the garment, it seems AI for fashion is about to go big. Want to know about the future of AI? Join in as Anna Alex (Founder, Outfittery) and Tim Dörpmund (Department Head Digital,TextilWirtschaft) discuss combining human and artificial intelligence to create the perfect outfit.

Fashion Tech - Speaker at FashionTech.berlin 2017
Photo from FASHIONTECH.berlin 2017; ©Offenblende

SUSTAINABLE FASHION

16:25 // KICKSTARTING AN ECO-CENTRIC MINDSET

In "Kickstarting an Eco-Centric Mindset", Oliver Kann and Rune Orloff (Co-Founders, Sardin) will present on a sustainable, ecologically sound approach to fashion. They'll close out the conference with why is it important to change an egocentric mindset for an eco-centric one so fashion can be enjoyed by generations to come.

That's a wrap on our picks for the FASHIONTECH.berlin conference at Fashion Week Berlin 2018. You can take a look at the full program here or join us for one of the startup events in Berlin happening right here!

Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK


Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !

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