Christoph Fahle
December 10, 2012

Eisenhower

Eisenhower is a task management solution based on the proven Eisenhower matrix.

What is Eisenhower and how did you come up with the idea?

Eisenhower is a task management solution based on the proven Eisenhower matrix, a time management principle by former US president Dwight D. Eisenhower.

The Eisenhower matrix helps you to prioritize both your business and personal tasks by urgency and importance, sorting out less urgent and important tasks which you should rather delegate or do not do at all. So in a way, this system helps people to figure out what they should be doing first, later and rather not themselves or ever at all.

We currently provide you with a suite of software applications and tools that enable you to focus and work on your most important tasks. To help you to prioritize and plan at anytime, EISENHOWER is currently available for iPhone, as a free web app and in the form of paper notepads you can order online.

Eisenhower is the first spin-off out of our mobile application factory Rheinfabrik, offering software development services while also serving as a playground for our own app ideas. My co-founder Tim and I started working on this project just after a time management training we had late last year—realizing that there was indeed no decent app available on the App Store that was incorporating the proven Eisenhower matrix task management principle.

Why did you decide to participate in the hub:raum program (which is taking place at betahaus)?

We have been applying to the no-equity hub:raum Accelerator through our participation at the HY Berlin startup competiton. The chance to get mentorship from experienced entrepreneurs like Jörg Rheinboldt, Niko Waesche and many, many others was a huge benefit we were striving for—aside from enjoying to co-work in the betahaus and meeting all kinds of interesting people from the startup scene right here in Berlin, far off from our home base Düsseldorf.

How does the coworking environment affect you?

In my opinion, all hub:raum participants have already started catching up bits and pieces here and there while very much learning from each other. For example out of spontaneous discussions around mobile app development and marketing we are now planning a recurring session on that topioc every week to dive deeper into all tips and tricks we could share between the startups.

What are the main challenges you faced so far?

Surely betahaus also includes a work environment that in itself grows and transforms every day, so within our first days some construction work on the first floor was still going on. But this had been completed after only a few days, now leaving us with a much quieter, productive working atmosphere. Christoph is now even working on getting us a fridge up here—I guess hereafter we are all pretty much settled and (if not already) super-happy with the joint efforts betahaus and hub:raum are putting into this place and program from day one and onwards.

What are your future goals?

We are planning to continue fine-tuning both our existing clients as well as building a solid foundation for making EISENHOWER available on the iPad and as a native Mac OS X application next year. Hereafter we might look into setting foot on the Android platform and in more desktop application markets. Aside from our core consumer business, we are currently working together with our first three corporate clients on rolling out EISENHOWER notepads as office supplies for their employees' benefits, accompanied by an introductory time management training for everyone interested.

Alessandro Vercesi took the interview.

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Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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