Christoph Fahle
March 24, 2009

Der Count Down läuft - noch 78 Stunden...

Der Stresspegel zieht an. Mittwoch, 12.30 Uhr. Im ganzen Haus wird gesägt, gebohrt, geschraubt und angeschlossen. Im dritten Stock arbeiten wie gewohnt alle Mieter des betalab. Von jetzt an sind es noch 78 Stunden bis zu Eröffnungspressekonferenz unten im Erdgeschoss. Vorstellen kann man sich das nicht, wenn man jetzt einen Blick dort hinein wirft. Die Wände werden noch verputzt, die Bar und Bühne steht noch im Rohbau und der Elektriker schließt hier und dort eine Leitung an. Der gesamte Bautrupp versichert allerdings täglich, das wir Freitag punkt 18 Uhr loslegen können. Wir glauben ihnen.

Im allgemeinen Tohuwabohu gehen fast kleine Details unter, die fast "nebenbei" passieren. Wir waren beispielsweise am Samstag in der FAZ mit einem ausführlichen Artikel über das betahaus. Ein Team von arte "chic" hat uns besucht und versprochen, das wir spätestens im Mai gesendet werden. Außerdem zieht in wenigen Minuten das Berliner Kommunikationsforum (Werbekongress, Bruttosozialpreis, So klingt Berlin, uva...) bei uns ein und erhält für vorerst drei Monate Asyl, weil sie aus den Josetti Höfen wegen Mieterhöhung ausziehen mussten. Damit wäre unser Erdgeschoss von Beginn an mit netten Leuten und interessanten Projekten bevölkert. Wir freuen uns!

Zwischen durch bekommen wir immer wieder Besuch, der mehr über unser Konzept und unsere Herangehensweise erfahren möchten. Darunter die Wirtschaftsförderung Pforzheim, die ein ähnliches Projekt plant, Projekt Zukunft Berlin und eine Initative aus Göttingen mit coworking Plänen. Die Anzahl der Freiarbeiter im bethaus ist beständig auf über 40 gewachsen. Durch die Öffnung der Nachbaretage diesen Montag haben wir erstmal wieder Luft in Sachen Schreibtischplätze.

Jetzt sind es nur noch 77 Stunden. Wir sehen uns auf der Party....

Cost is a big one here. In regards to total transportation costs, the last mile comprises up to 53% of those - making it the least efficient part of the supply chain. Expectations of free shipping and next day deliveries add up to this.

Due to increasing digitalization and convenience services in every area of people's lives, the smooth and flawless process of getting the delivery to one's doorstep is exceedingly becoming what customers care most about. On top of that, for companies that package being delivered is an extension of their brand. The consumer is basically coming face-to-face with the brand, which makes it the biggest opportunity to heighten customer satisfaction.


If you live in a city and have even slightly observed your urban surroundings you’ve probably witnessed it first hand - urban congestion and crowded cities make it pretty tough to satisfy the growing demand and rising expectations of super quick deliveries. Add unpredictability in transit (like weather conditions), an incorrect address or remote locations, just to name a few, and you can see where this is going.

The worst part is, all those delivery trucks and vans that also produce a fair bit of emissions, are often only half full when they roll out for deliveries. This is mostly due to low drop sizes and stops along the route that are far and few between.

It’s not all hopeless though - Where there is a problem, there are solutions.


Same old, same old - isn’t always all that bad. Sometimes, all that’s needed are some new perspectives! The city of Utrecht, for‌ ‌example, implemented a zero-emissions electric barge nicknamed the “Beer Boat”. 

Since 2010 it’s carrying beer and food to the city’s downtown restaurants by using waterways. Other electric barges in Amsterdam not only deliver but even collect organic waste, which is then turned into biofuel in processing plants! Isn’t that cool?

It becomes clear that cities, logistics, as‌ ‌well‌ ‌as‌ ‌urban‌ ‌planners, are equally part of solving the inefficiency of the last-mile. Tackling this mountain of issues calls for teamwork!


A centralized platform, hub or network for similar companies, could do the trick to fill up the delivery vans & trucks that are barely loaded. Parcels could be distributed more efficiently between different companies and their delivery vehicles.

Like a big pool of parcels from different companies with every single parcel going into that one van with the same route!


Delivery Driver Experience and Smart Delivery Vehicles are also areas with huge potential for improvement and innovation.


Ellie: Two years ago we adopted a new legal structure for Jolocom GmbH according to the purpose model of ownership, manifesting our commitment and dedication to building a self-sovereign organization. That means we can’t take VC funding or sell public shares of the company. 

Volker: Jolocom is a community driven organisation – both in a tech sense but also much further beyond. We’re hugely involved in the DWeb community where we organize and attend events for the decentralized community. Every year we also help organize and attend the DWeb Camp in San Francisco, which brings together all kinds of creatives so this technology of tomorrow is built in a collaborative way.


Next to that on-demand experiences have become firmly embedded into people’s everyday lives - be it a mobile app to book a ride, send flowers to your loved ones or order lunch to your office. It’s all possible and has made premium features like real-time tracking a standard.  The online consumer expects nothing less and certainly doesn’t like to wait.


Making that quick and instant gratification happen is another story though. Groundbreaking ideas and innovations are needed to tackle all these factors. Does your startup have one? 

Then head over to our Future Logistics Challenge! Applications are still open until September 23rd.

Volker: There is this really nice place, called Green Rabbit with salads and baked potatoes where I like to go to. Sometimes I just keep it simple and go to Lidl.

Ellie: I eat a lot in west.berlin cafe which is here around the corner and I love the Matcha Lattes from Starbucks.

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