Christoph Fahle
June 26, 2012

Coworking Exchange Between Madrid and Berlin

Utopicus is an awesome coworking space in Madrid. In fall 2012 (Sept 19th - Oct 1st) they will send us awesome coworkers. Together with Rafa (founder of utopicus) we set up a little exchange program for them. They will work 10 days at betahaus | Berlin and find their perfect coworker match to start new projects or continue on actual tasks.

So now we need you to get involved. We are searching for 13 hosts in Berlin who will offer a place to stay in Berlin and guide the Spanish guests through the coworking jungle in Berlin.

Here are the profiles of the ones which will come over:

1. Javier Montañes: Hello my name is Javier Montañés and i´m partner and art director since 2002 in Mimetica Comunicación. We are a design studio based in Pamplona and we work in corporate design, editorial design and web/apps development. In 2010 I moved to Madrid and i started to work in Utopic_us looking for new clients and professionals to make a network to collaborate with because i think that the coworking is the best formula for the creative disciplines. Now we have our own coworking in Pamplona. In Berlin woluld like to meet other designers, illustrators and web developers to collaborate and try to develop joint poyects. Greetings!.

2. Beatriz Vasallo: I'm willing to broaden up my personal experience and my clients' portfolio in translation and interpreting. I'm very attached to the German culture, as I studied for 9 years at the German School of Madrid (DSM) and, apart from that, I really love Berlin, it is one my favourite cities ever, so one could say this is really a dream project to me.

3. Javier Corral: Hi, my name is Javier. Would be nice to be there to stay in touch with theatre's companies, audiovisual industries, and all relacionated with cinema or tv on the Berlin's scene. I'm an actor, director an a theatre writer, I would like to show my differents spanish works there. In this moment I'm working in a theatre play about Charlotte von Mahlsdorf.

4. Maria Jose: My name is María Jose, and I am illustrator. So far I have illustrated children's schools, rooms, logos, wedding invitations, clothes and accessories, flyers and many other things but my real dream is to illustrate stories for children. I am very exciting about this proyect between Utopic_us and Betahaus, because I think that in my time there, I could find some publishing house, editors, or just people who work in the world of illustration, that could advise me about this world. I would like to add that I am a big fan of travel books, so I hope to do a great one in my time there. I know this trip will be a great experience and will open new horizons in my mind. Thanks for everything, Maria José Gajate. If you want to see my work can find it on my facebook: Mariajo Ilustrajo

5. Pablo López: "I'd like to collaborate with a Video Production Business doing recordings, edition and postproduction tasks. I'd also like to practise my German (my current level is A1, but it would be nice to improve it"

6. Maya: By taking part in this exchange, I intend to create medium and long-term professional bonds with fellow coworkers from BetaHaus, as well as experiment the cultural vibe of a truly artistic city like Berlin. It would be marvelous if I my skills as an artist could be of use to my new teammates; my strong points are traditional illustration, retro-game pixel art and fashion illustration.

7. Gonzalo Larregueta: We are about to launch an online platform (www.loudart.es) for spanish artists (illustrators, graphic designers, etc) to have their portfolio and own shop online, and our idea as well is to create a community around it. We will produce the products (prints on art paper) and ship them on behalf of the artist. I´d love to learn from similar activities in Germany and get to know a bit the art scene in Berlin for possible future cooperation with artists, art communities, galleries, etc.

8. Raul: This trip to Berlin is a great opportunity to live a life experience with my teammates, knowing how to work there, participate on an interesting project to suit my abilities and increase the network to improve employment opportunities. Thank you for this opportunity!

9: Mathew: My name is Mathew and I am a graphic designer and web developer. At present I work mainly in online development, working primarily with Wordpress, HTML5 / CSS3 and JQuery. Apart from breaking into the Berlin labour market, I would like to get to know the city, the people, and perhaps even make a life there.

10. Mario Avellaneda: Why do I want to go to Berlin?? Well, first of all, I think it is a great opportunity for all of us to exchange ideas with creatives from another culture in a real work situation. The second reason is because I know there are some people in Berlin developing some interesting projects in the digital publishing industry, which is the field I'm working on. A mag called ASIDE is the first real experiment to create an iPad magazine fully based on HTML5, and its creators are from Berlin. With that example, what I want to say is that I'm absolutely sure there are incredible and very enriching people in the Betahaus, whom I can learn from, exchange thoughts, and, off course, have a nice time together... having a little party 'cause Berlin is also about having fun!!! See ya there!!

11. David Maroto: I would like to introduce myself, my name is David Maroto, I´m aphotographer focused on movement photography, cinemagraph for advertisingand magazines. davidmaroto.com I would like to contact with designers, advertising agencies and travel journalists, I´m also a travel photographer for magazines. My personal work is based on the sequential photography to create multimedia installations. I should highlight "Circuito Emocional" http://www.davidmaroto.com/emotional_circuit.html, this is an exhibition I did for the "Spain Art Fest" in Times Square in New York and "Light Stalker"  at the Instituto Cervantes of New York.

12. Paco Gramaje: "I m Paco Gramaje I´m an audiovisual creative and I have my own studio in Madrid,I am searching new connections, collaborators and experiences in my favourite city outside Spain"

13. Wilhelm Lappe: "I would like to introduce myself and I’m emailing you because I would like to meet entrepreneurs in Germany.My purpose is to exchange points of view, and I’m hoping for this to be a first contact that may evolve into a long-term collaboration.I’ll be in Beatahaus coworking spaces, but I’ll be happy to meet you wherever you suggest. We could simply have a cup o coffee and speak in a relaxed environment.My web and profile are in Spanish, so I’d like to give you an idea of who I am: My name is Wilhelm Lappe an entrepreneur in Madrid, Spain. My project is emprelab (www.emprelab.com) and we work with organizations (such as business schools, foundations, government institutions) that help entrepreneurs, and we also work directly with entrepreneurs. Basically we provide training and services in different areas including business plans, productivity, presentations, or investment projects. Additionally, I’ve been the co-organizer of Iniciador Madrid, a non-profit initiative which purpose is to promote networking among entrepreneurs. We organize two events per month: one of them includes a conference followed by networking, and the second one is a workshop. I take part in different events dealing with IT industry, entrepreneurship and internet or web 2.0 in Spain. Therefore I have a significant network with more than 3000 contacts here. Currently it is my purpose to meet entrepreneurs around Europe and have this network grow.I think European entrepreneurs have an excellent opportunity to make their companies grow in a familiar environment and in countries nearby. I’ll be very pleased if you have 45min to 1h to meet. If we don’t have the chance to meet this time, we can always keep in contact. Thanks for the time you took in reading this email, and I truly hope we are able to meet soon."

14. Carlos Geijo: Strategic & Interaction Design for Internet based digital services & products. Through stakeholder and user research and keeping into account any technological constrain, I can help you find a balanced solution to get your goals accomplished designing a digital experience that delight your users.This solution can be a Website, Webapp, a tactile interface, mobile/tablet app. I can manage the complete project execution or support its implementation. I like to put a strong emphasis in designing products and services that are both aesthetically pleasing and functional.I've been involved with design, art, technology and science since I was very young.When I was a child, I was always drawing. I had an Internet connection when people were not aware of its existence, before that I used to connect to private BBS (Bulletin board systems). I've used MSDOS and assembled computers myself.I'm used to work with interdisciplinary teams of people, including coders (Assembler, C++, PHP, .Net, Ruby, Java… so I'm aware of the technologies involved in technological projects, I've used to code in the past too), film producers, photographers, engineers, illustrators, musicians, etc. I also like arts, I've painted portraits, and I've also created a short 3d animation that was featured in Ars Futura.I believe all this activities and people that I've been involved with help me to have a holistic view that integrate the artistic, the technical and the social. This view is useful when leading digital design projects.

15. Elena de Miguel, founder of mmmfood.Elena de Miguel has been working in the fashion business as an apparel-designer, product manager, team manager and cool-hunter for twenty years. In that time, she has developed some other activities such as interior designer. She has also collaborated with advertising agencies. At the beginning of 2011, Elena founded eMMM studio, her own design company, which merges fashion and interior design, teaching, and the organization of gastronomic events. Such events are run under the brand mmmfood, a 100% natural catering, where design and ecological products blend into five-sense experiences.Nowadays, Utopic_US and mmmfood have launched a new venture: mmm_US a new-concept bar where you can enjoy creative, unexpected gastronomic experiences throughout the day. The exchange with Bethahouse is a great opportunity for Elena to take profit of Berlin’s culture, and co-working benefits.

If you can offer a bed or sofa where they can stay from Sept 19th to Oct 1st and you take some of your time to connect them with some of the best coworkers in this town please send us an email and we ll match you! Contact: madeleine@betahaus.de

More upcoming events and announcements you can find in our beta calendar!

CloudMade (United Kingdom)

With 6 locations globally, CloudMade leverages cutting edge artificial intelligence to revolutionise the automotive industry. Their focus is on processing data to optimise and personalise the driving experience of the future. 


High-Mobility (Germany)

High-Mobility builds a data platform for applications working with personalised car data. Users can test their applications in a simulation environment, and get verified to access data from multiple car makers using a standardised connected car API.


Kiwi Last Mile (Spain)

Using a new multi-modal delivery platform, Kiwi offers an efficient, profitable and sustainable last mile delivery solution. Kiwi operates its own fleet, basing its operations in a new ‘cellular delivery model’. It has dubbed itself the ‘future of the last mile’! (Germany)

BRIVE reduces fleet and vehicle costs by rewarding good driving behavior. Better driving translates into savings on fleet costs and higher salary bonuses for drivers. It already comes with a BRIVE credit card!


German Autolabs (Germany)

The Automotive Voice Assistance platform from German Autolabs is a customisable conversational assistance solution for mobility. German Autolabs leverages deep domain knowledge; bypassing lengthy development cycles to build groundbreaking voice products.

Autofleet (Israel)

The Autofleet platform enables the transformation of fleet managers to vehicle-as-a-service providers. It innovates fleet management, using machine learning to predict demand, price dynamically, automate in-/de-fleeting, and optimise demand-supply matching in real-time.

Neohelden (Germany)

Neohelden is developing a digital AI-assistant for enterprise use-cases. You can think of it as Alexa, but for business. Users can customise the Neo platform intuitively via Drag & Drop, to tailor the AI-assistant to any possible needs.

Parkbob (Austria)

Parkbob organises the world's parking related data, and transforms it into actionable information for better mobility decisions. By creating a dynamic demand prediction model, it provides customers with an end to end solution that increases fleet utilisation and revenue.

VISCOPIC (Germany)

VISCOPIC leads in 3D data processing and worker guidance solutions, focusing on 3D sensing technology and augmented reality. It aims to guide companies into the future by showing them what technologies they need in order to be optimally efficient and productive.

Transmetrics (Bulgaria)

Transmetrics delivers predictive optimisation software for the logistics industry. Designed for express, parcel, pallet, and groupage businesses, the AI-driven software forecasts customer demand to calculate the most efficient linehaul plan for the entire transport network.

Have any of these brilliant ideas made you curious about the challenge? Follow us on LinkedIn for updates on the competition!

To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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