Guest Writer
August 27, 2014

Countdown to 5 Years of betahaus: betapitch | global

Hey, Festival-goers!

Teshia here, with my can't-be-missed pick for this Saturday.

We have been working round the clock to bring you a full-to-the-brim 5 years of betahaus festival overflowing with talks, workshops and music! Naturally, you might be looking at packed line-up with wide eyes -- your excitement building as you consider your path through a day that is truly and unequivocally beta. But I can't help but fill you in on one of the major must-see events: betapitch | global!

For those of you not privvy to the beta brand of startup competitions, betapitch local events happen all over Europe in Berlin, Copenhagen, Hamburg, Sofia and Vienna, to name a few. The pitch competition bring together start-ups to pitch their ideas in front of a panel of judges and the chance to win prizes that will aid in the launching of their companies. Sounds pretty cool, right?

Well... for an event as big as 5 years of betahaus we couldn't stop there, could we? betapitch | global will be the king of all betapitch events as you watch the rockstar winning pitchers from all the continent-wide events battle it out for ultimate bragging rights (and great prizes).

Who will be there you ask? Here's a sneak peak at who will be pitching this Saturday:

  • Viblast - A new platform for viewing videos. It works by establishing a secure layer of communication between viewers of a video stream. As users consume content, they also share tiny bits of the very same content with other authorized users in a peer-to-peer fashion - significantly reducing the demand for centralized resources.
  • Drystorm - A developer service to create great looking, fully featured, well tested web apps in a matter of minutes, saving money, time and effort.
  • LUUV - A camera Stabilizer that enables you to document your adventures shake-free.
  • Arthesis - Fresh designs for making stylish, custom 3D printed covers for people with leg prosthesis.
  • EasySize - A service for defining clothing sizes and decreasing the number of returns for online shoppers.
  • Rescued Ideas - Bringing the old music experience back to the present. The product Basslet is a wristband that lets you feel the bass and beats of music. It works alongside headphones, adding a visceral sensation.

The winner will be judged by our expert panel made up of none other than Marita Roebkes, Jörg Reinboldt, Thomas Madsen-Mygdal, Jeff Lynn and Gaurav Signh.

The prizes include a fully-sponsored trip trough the Silicon Valley provided by Axel Springer Plug n’Play. There is a real cash prize of 5.000€ from hub:raum. The winner also gets six months of coworking space at betahaus | Berlin and an introduction to the media, investors and mentors in the betahaus network. Also in the game, 1.000€ of Elance credit.

Can't wait to see you there!

 

This event is part of the 5 years of betahaus Festival. Buy a ticket on Eventbrite for the betahaus festival and check out the festival program here.

Nathan: The first step is always to learn more about the problem, understand it in-depth and then find how to make positive changes in your lifestyle, day by day. We as a company try to inform individuals and also empower them to speak up, and use their voice in their surroundings and social circles and so they can start implementing this climate change action on a bigger scale.

Lubomila: That’s why since the beginning, we focus mostly on gathering data on the problem and sharing it in a fun and digestible way. There are a few channels that we focus on when it comes to the connection with individuals. We have The Academy, where we do interviews and expert analysis explaining the problems in a very kind way. We have Mighty Networks, which is a closed platform where individuals and NGOs can talk to each other and exchange knowledge. And of course, we have events, which is a really powerful tool for us to build a community. These events are focused on meeting scientists, on fundraising for environmental organizations or on educating people about issues that they maybe didn't know of.

Nathan: One of the most important parts of your mission against climate change as an individual is making it fun. It’s not about limiting yourself or making huge sacrifices. We rather see it as an opportunity and it can actually be cool.

Photo by Lea GK

Lubomila: That’s true! What we have made sure that happens there and Nathan has been amazing with this, is that we consistently speak positively about the issues, not because we’re in a positive situation, but because the only way you can empower people is by giving them a set of tools with which they can act and encouraging them that they have the capacity to be part of the change. If we continue speaking about apocalyptic statistics, that in 12 years, we're going to die or that you have to blame this stakeholder or that stakeholder, we're never going to get anywhere close to solving the issues. Solving the issues is about collaboration.

Nathan: My main challenge as a head of content was how to get a maximum number of people on board and make them as efficient as possible. Since we are a data-driven company, a lot of my time is spent translating this information into something that is understandable and actionable I’m constantly looking at everything that everyone does outside of Plan A and finding a way to represent our content in a positive and engaging way.

Photo by Lea GK

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Lubomila: The carbon footprint of a company is always involving what's happening in the actual office but it also involves the external partners and choices. We always advise companies to start in-house, looking at what's happening in their office and within their team. As second comes the communication aspect including how you present yourself as a brand and what you communicate to your customers or online followers. Then the final step is actually implementing changes on a product level, looking deep at the supply chain, and checking if all small parts of your product are sustainable - for ex. the packaging, products made with palm oil, etc.

Lubomila: Our focus has been shifted towards actually educating businesses on what is sustainability and helping them connect to actions that can make them immediately more sustainable, and reduce their carbon emission level. This is also where our new tool comes in handy. We have built a platform which calculates, monitors and offsets CO2 emissions, that are created by a certain company and connects them to environments and projects that you can now see on our platform.

Photo by Lea GK

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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