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Club
€99/Month
Professional
€250/Month
Team Room
Varies
Christoph Fahle
March 26, 2012

By Your Own Bootsraps #1: Anna-Lena Schiller

The winning team of the next betapitch not only gets to move into betahaus | Berlin and become a part of the betahaus community, but will also get a package of services and products to help them develop their business further. The package is solely put together by people from inside the betahaus community. In this series we want to introduce some of these friends that will help you pull yourself up ‘by your own bootstraps’. First in line is Anna-Lena Schiller.

The winning team of the next betapitch not only gets to move into betahaus | Berlin and become a part of the betahaus community, but will also get a package of services and products to help them develop their business further. The package is solely put together by people from inside the betahaus community. In this series we want to introduce some of these friends that will help you pull yourself up ‘by your own bootstraps’. First in line is Anna-Lena Schiller.

Anna-Lena Schiller describes herself as an “information architect” and “visual sense-maker”. Having noticed the importance of clear visual communication in the success of a business, Anna-Lena – a freelance consultant on visual thinking – works with clients to help simplify their often-complex ideas into simpler ones, while adding an eye-catching visual element into the mix. As part of this year’s bootstrapping package, Anna-Lena will be offering the winning startup team a consultation on visual thinking.

In general, how do you go about helping someone translate whatever complex idea they may have into a simple image?

It really depends on the individual or company with which I work. Some companies are already really structured, and know exactly what they want to translate into pictures. Sometimes, however, I have to try and understand exactly what they want to communicate. I usually start by asking people to describe their idea verbally, and from there, I apply a process of analysis and structuring, and eventually translate their words into images. There isn’t really a specific blueprint for this process, as the outcome is almost always different.

The images I help clients come up with can be simple, such as a logo, or something representing a more complex process, or a series of ideas – something like a comic strip or series of storyboards.

Do you think it is a common problem among young startups to be unable to express themselves with images?

I actually think that many companies – especially startups – are good at pitching their ideas verbally, and expressing what they want and what they have in that way. Where they often struggle, however, is with visual expression, and that’s where I try and help them out.

Do you find yourselves working a lot with any one field in particular, or do your clients come from a variety of different fields? Is there any field that you find is more often in need of assistance in visual communication than others?

Good question. I work with clients from all kinds of different fields: from tech startups, to the health sector, to even school boards. It doesn’t depend so much on any one industry itself as it does on the cultural environment in which these clients work – on just how much of a role visual representations already play.

Lastly, what’s one thing you expect to see this year at betapitch among contestants?

One thing I’d like to see is less PowerPoint presentations! I like to see a visual presentation that’s both innovative and effective, and makes use of an original medium. Too many people use PowerPoint these days, which is a shame, as there are plenty of other ways in which one can express their ideas visually.

Want to become part of the betahaus community? Find out how !

From 8pm on, we'll open The Club where the DJ booth and the dance floor will turn into our playground. We've invited hip hop and pole dancers to open the dance floor and have a friends-only crazy-cool lineup planned for the night. We'll be mixing botanical cocktails with Fritz Cola and inviting you into our Photo Booth Room so you can take home some silly photos from the night. In The Club, you will also find The Balloon Room and The Zen Zone which will be our chill spot for the night. Check out the timeline in The Club and learn more about The Zen Zone below.

The Club
20:00 - 22:00 Dj Niggo
21:00 - 22:00 Hip-Hop Dancers
22:00 - 22.30 AinTheMachine
23:00 - 01:00: Michal Vagner
01:00 - 03:00: Asia

The Zen Zone
(to be announced): Cacao Experience with Moruga Cacao
19:00 - 21:00: Tea Ceremony with Thirsty Moon

Make sure to join our Facebook Event and RSVP on Eventbrite, so we can put your name into our Happiness Jar. This birthday bash is all about our community, and together with our partners we've prepared a special Prize Draw.

Throughout the whole night, you will find the rooms of The Basement filled with art pieces from our favorite Berlin-based creatives. From illustrations to paintings to wooden sculptures and installations - we've made sure to host an inclusive Berlin-like mix of all things art. Let us introduce to you to some of the artists, who you will meet down in The Basement:

Have you met .. the Softblobs? Since moving back to Berlin from the US, Gesine Krätzner has been making strange creatures out of fabric that she calls Softblobs. They are cute, random, and they'll be waiting in The Basement if you want to try playing around with them.

From toys made of fabric, we’re moving onto wooden sculptures. Matt Danko knows how to bring wood to life and does it amazingly in his free time. In The Basement, he’ll show his latest furniture pieces and sculptures.

In the same room as Matt, you’ll find Lisa Büscher, who has prepared for us a hyper realistic sculpture presentation that gives it the touch of the extreme, surrealistic and absurd. She de- and reconstructs and reorganizes human bodies like Utopia does society.


In our Photo & Video room you will find works from Collette Pomerleau and Ocean.Now.

Colette is a Berlin-based creative working in photography, art direction and set design. Through her visuals she explores intimacy and anonymity. The space that falls somewhere in between.

Ocean. Now! is a collective that accelerates ocean protection. They work with different types of art to motivate our society to protect the Ocean -Now!

In the early afternoon, based in The Garden, you’ll meet Amaury BOUQUET. He’s a Berlin-based French artist from Saint Maur des Fossés, who has a background in social innovation and loves to play with symbols in his works. At 10 Years in beta, he’ll do his special Humanist Tarot readings from 4-6pm.

Parallel to him, also in The Garden, Sebastian Olivares will be painting live a special Mandala created for betahaus. Sebastian is a Berlin-based visual artist who specializes in painting mandala murals and has painted murals in Germany, Chile, Australia and Thailand.

Throughout the day ilan katin will be putting the party vibes onto a mural, specially created for betahaus. He's a Neukölln-based artist with experience in visual work, both static and performative, graphic design, illustration, comics, installations, animation and live video.

We think this one speaks for itself. If you need a little glitz or glitter to get you into the party spirit, come early and we'll do the rest.



Last, but not least, special thanks to our lovely partners who are helping us making this event happen.
Pilsner Urquell and Fritz Cola for the drinks, Emmy, Drivy, FrameRight, CoffeeCircle, Dream Facilitation, Moruga and BioWine for supporting our Prize Draw and our media partners from Silicon Allee, ASK HELMUT, Creative City Berlin and TechCode.

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