On the jury this year will be Swedish entrepreneur and business leader Joakim Barneus. In 2001, Mr. Barneus co-founded the European branch of Monster, and served as European COO until 2002. He is also the founder of the student staffing company, Komet, which employs over 5,000 students, and helped develop the business-oriented personality test Validero.
You’ve developed the Validero personality test. What exactly does it test for, and how?
I had been working in recruitment for many years before working on Validero, which I helped develop alongside a trained psychologist. One thing I had noticed then was that most personality tests being used in recruitment were very academic, and very hard to understand. Most of all, though, they were only applied at the end of the process, after having screened through hundreds or thousands of applicants, so it seemed somewhat pointless. So I then thought about developing a new kind of personality test more suited to modern-day work life, with a focus on specific personality traits; making the process easier for both recruiters and applicants. We also try to apply the test during the initial stages of the recruitment process – before having screened through all applicants – in order to put personality more at the forefront when selecting future employees.
As the founder of a student staffing agency, what are some things you notice in common between those looking to enter the workforce, and those looking to start their own businesses?
Aside from lack of experience, there isn't much in common, as they are facing completely different challenges. With students, one thing I notice is that, though lacking in experience, they are often eager and quick to learn entire sets of skills in fields with which they are not familiar – financial management, customer service, IT, and so on. Students, I find, are some of the best talent for my customers, as they are very flexible in that way. When it comes to entrepreneurs, however, I think the problem is that many of them don’t have a clear vision for their revenue model. Second of all, they become enamoured with a certain idea or with a certain mindset. While many of them are well-organised in most areas, many often do not focus enough on their revenue model, and therefore do not have a good idea of how their company will make money.
What is one thing you expect to see at this year’s betapitch?
I think mobile startups will have a large presence this year, as that’s probably the fastest-growing industry these days – mobile applications, advertising, and so on – and therefore probably the easiest way to make money at the moment. As someone who has worked in HR for many years, I’d also like to see more startups in this field.
Finally, without giving too much away, what’s one piece of advice you would give to any aspiring startups competing in these year’s betapitch?
As I mentioned earlier, one thing I notice among many new startup companies is that they often have a good idea and vision for their product, or whatever they wish to sell, but do not focus enough on their revenue model, and therefore are not able to make as much money as they wish with their startup. So I would advise any aspiring startups to keep a clear idea of that as they develop.
Let’s start with the big one. Anyone who has ever moved houses before knows there are tons of tiny expenses that suddenly add up to a very expensive relocation. And that’s just for you and your stuff.
When you start an office from scratch, you’ll have to invest in everything from new furniture to office amenities. You’ll need to outfit meeting rooms and stock the kitchen. Sign a monthly contract with the internet provider. Decorate. Even if you have a lot of these things from your old office, you’ll have to hire someone to help you move it and use up hours of your time getting everything set up.
One of the best parts of moving your team into a coworking space is that most of these costs are already covered in your monthly membership. You’ll move into a fully-furnished space with everything you need to get to work, AND you’ll know exactly how much you have to pay from the time you move in.
In a traditional office, you’ll typically have to sign a year lease (or longer). You’ll be committing to a fixed space that won’t grow with your team or give you flexibility if things change. Unless your contract goes month-to-month, you might just find yourself in a lifelong cycle of “let's figure it out next year”.
We believe that your office should help you grow, not hold you back. That’s why our Team Spaces come with leases as short as two months. Your rates are on a per-member basis, so you can easily expand your team or take over new rooms without having to break your lease. We work beside you rather than against you to find an arrangement that gives you the comfort of a home base with flexibility.
Did we mention this was going to be easy?
Just kidding. We definitely did.
But, look. Your space will be fully-furnished from the day you move in. We’ll have the WiFi up-and-running and printers online. The meeting rooms will be ready to go. The kitchenette stocked with mugs and freshly brewed coffee. And you’ll have the support of our coworking team. They’ll provide everything from reception to package handling to space maintenance. They’ll get you oriented in the space and make sure you have what you need to get to work.
New office without the downtime.
Some office spaces have a one-size-fits-all approach, but that's not really our style. The reason no two betahaus locations look the same is because they’re locally designed. And we give our Team Space members this same opportunity to customize their space.
Choose a room with a view of the city or one on the ground floor with easy access to the garden. Change the lighting fixture or bring your own bookshelf. We want teams to be able to white label, decorate, and really make the space their own if they want to.
And if you’re really looking to customize, Team HQs allow teams to collaborate with our architects and coworking team to create a space that is completely bespoke. Whether it’s additional meeting rooms, unconventional seating, or a yoga room, we apply our 10 years of experience in building functional workspace to your creative vision to create something that’s just right.
Probably the biggest benefit of coworking is community and events. Now we know it may not be the first thing you’re looking for as you seek out your next office space, but bear with us.
Imagine using your lunch breaks to chat with someone in your industry. Meeting freelance developers at after-work beers. Networking with investors at BETAPITCH. Pitching at our weekly betabreakfast and getting support and feedback on your new ideas.
betahaus has spent the last 10 years cultivating a community of people who we genuinely like working with. And when you join, your team will become a part of it, too.
" People matter! Community was always what we were all about. ‘’
In June we launched #PeopleInbeta - our monthly blog post series in which our Content Manager - Vihra interviewed teams and freelancers from the betahaus community to present the variety of creatives we have in ‘haus, to understand their missions and get some useful advice for our audience. We talked on topics such as sustainability (with PlanA) , decentralized digital identity (with JOLOCOM), curated music experiences (with Bespoke Sounds), freelance photography (with Sara Herrlander), full-stack development (with Obst Digital), design (with LAUDO) and much more.
In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ.
Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture.
Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails.
This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.
‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)
''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’ - Paige (Head of Marketing, betahaus)
This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.
Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.
One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.
This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.
We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.
Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.