Veronica Jonsson
April 4, 2019

Check out our 13 finalists for the BETAPITCH Challenge coming on the 10th of April!

We’ve selected 13 startups to compete in the finals of our Accessible Transportation Challenge! Learn more about them here and join us on the 10th of April to see who will get the chance to change how Berlin moves!

The Challenge

During the last months, 266 startups from all over the world applied to take part in our special BETAPITCH Challenge focused on Accessible Transportation Solutions. On the 10th of April we’re inviting 13 of them to come at betahaus | Neukölln and pitch their ideas to our expert jury. Ellen Engel-Kuhn from DB, Shin Aoyama from Toyota Mobility Foundation, Timo Kerßenfischer from BVG, and Alexander Pilz from VBB will watch closely to pick the winner. But what is our number one leaving with?

The winner of the BETAPITCH Challenge will receive a possible proof of concept (PoC) with one of Berlin’s or Potsdam’s leading public transport companies BVG, DB, VBB or ViP. On top of that, the contestants are also fighting for a finalist spot at BETAPITCH Global 2019 and six cash-prizes amounting to a total of 12,000€.


The 13 finalists

Be My Eyes (Denmark)
Be My Eyes is a smartphone app with one-button access to a network of sighted volunteers and company representatives, which offers blind and visually impaired travelers immediate assistance through live video calls.

BeeSonix (Germany)
BeeSonix offers inaudible ultrasonic announcements which serve as beacons in mobile apps. With their internet of sound, they create seamless navigation apps and provide guidance for visually impaired people.


Bischof - Innovation & Technology  (Austria)
Bischof - Innovation & Technology has developed a video assistance system called “Guide Me”, which enables passengers to easily request help from a control center or a family member with their smartphone.

Briteyellow Ltd (United Kingdom)
Briteyellow provides 3D and virtual reality indoor location and navigation applications for transport providers, giving them up to date, accurate and interactive representations of stations and platforms.

Counterest (Spain)
Counterest has developed a tracking software that allows Public Transport Operators and Authorities to understand real passenger demand and therefore be able to plan and deliver adequate public transport services.

Flow.ai (The Netherlands)
Flow.ai makes machine learning and AI accessible to companies by helping them create smart conversational AI from start to finish.


iGeolise (The Netherlands)
iGeolise aims to adapt their existing API solution, The TravelTime, which calculates what’s reachable in the city within a certain travel time, to help passengers in wheelchairs plan their route.  

JNCTION (United Kingdom)
JNCTION has developed a new journey planner app for the autistic community called Aubin. The app functions as a journey planner that calculates the least stressful journey for the user, instead of the fastest or cheapest, as well as a travel companion.



Motion-S S.A. (Luxembourg)
Motion-S S.A. provides data science to solve the challenges of future mobility solutions. They contextualise geolocation data to enable the seamless integration of individual & shared mobility and public transportation.



Pointr (United Kingdom)
Pointr is a platform that specializes contextualizer positioning of people with features ranging from Indoor Navigation to Contextual Notifications, Location Based Analytics and Location Tracking.

Proximi.io (Finland)
Proximi.io is a technology-agnostic positioning platform which connects cities and buildings with digital experiences through smartphones. A key feature of the platform is its capability of functioning both in indoor and outdoor environments.


Vesputi (Germany)
Vesputi is a public transport platform that connects all modes of smart city transport and infrastructure to offer a unique customer experience.



Walkingmoms (Germany)
Walkingmoms is a community platform for mums with strollers; their aim is to make it easier for mums to plan and execute their trips through the city by diagnosing barrier issues on public transport, prioritizing solutions to those barriers, and offering alternatives routes.


Come to betahaus | Neukölln and see the competing startups in action as they pitch on April 10. Get your FREE* ticket here!

*drinks and networking are included


BETAPITCH is a global startup competition organized by betahausX, taking place in partnering spaces around the world yearly. Learn more about the competition here.

Photo: BETAPITCH Berlin 2018


To be honest, I sort of fell into it. I was always working somewhere between content marketing and the music industry and around seven years ago a friend of a friend was searching for someone to help him curating music for his boutique surf spot on the beach in Costa Rica. The owner was a big music fan, but he just didn't have time to keep all the music up-to-date. So I got introduced to him, we shared similar tastes, and agreed that I would do the music for his space - curating it and updating it with new music on a regular basis.

This for me was a dream come true. I could finally work with music all day, and at the same time, I could help create an awesome experience for the guests. I saw people's reactions when they heard a song they liked. I saw them dancing, getting a little closer to each other at the bar and that for me was really rewarding.

This was the moment when I realized that there is something special about this idea and I got interested if there is actually market out there. I did some market research, and a lot of interviews with different hoteliers people in the industry trying to get more feedback. And the idea started growing more and more. 

People in beta Clay Bassford Bespoke Sound



Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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