As betahaus founders, we knew our move to Rudi-Dutschke-Straße 23 was going to be an adventure. What we didn’t anticipate is just how we’d find ourselves reliving many of the same emotions that we felt when we first started betahaus. The excitement and uncertainty that comes with opening a new space is all too familiar, but this time, there’s one big difference: we’re asking all of you to come with us.
Things have been crazy lately – we’ve felt it too. Our house is under construction. Things are getting shuffled around. Our move out date approaching on 31 August. All of this, and we know setting up our new space won’t happen overnight! We’ve also found the best ideas are born during times of transition. We could get stressed or we could get creative, so we’re choosing creative. Here’s what we’ve come up with to make the transition into our new space a little bit nicer:
We’re opening our own Pop-up location in Berlin! Between 27 August - 31 October, you can work from the betahaus | Pop-up @ Köpenicker Straße 154-157. Located along the Spree in central Kreuzberg, our Pop-up will be two floors of beautiful industrial space with enough Flexdesks for all of our Club and Pro Members*. We’ll set the space up with everything you need to keep working with us while we get our space at Rudi-Dutschke-Straße 23 move-in ready.
Our betahaus | Pop-Up is still being setup, but here's a sneak peek at what some of the other rooms in the building look like.
One Coworking is an app that lets you work from anywhere. During this transition, we’re offering members a One Coworking voucher that will allow you to work from any of our 12 partner locations in Berlin for 9 days for FREE. Stop by the Front Desk for your code!
This move has been a challenge in many ways, but it’s also been very inspiring to get back in touch with the experimental mindset that we started out with. We may have more resources, experience, and proof of concept than we had ten years ago, but it’s also been an important reminder: no matter how far we think we’ve come, we will always be in beta.
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.