Vihra Shopova
July 19, 2018

Global Coworking: Meet betahaus l Hamburg (Germany)

The next stop on our tour through our partner locations is in the second largest startup hub in Germany. Check out betahaus l Hamburg – our space that serves as home to innovators and creatives in Northern Germany.

Every day, more and more innovative startups are making Hamburg home. The city has a good framework for founders and attracts talented people from all over the world. It offers a great variety of events and plenty of funding opportunities for entrepreneurs and potential founders. Not only that, but Hamburg has a great party culture, urban atmosphere and the Elbe river flowing through the city.

About Hamburg

There is a veritable boom around Germany’s second-largest city, and not without a reason. The New York Times describes Hamburg as "a watery wonder, teeming with architectural marvels, restauratns and cultural charms, including a shimmering new concert hall."

[Hamburg is...] a watery wonder, teeming with architectural marvels, restaurants and cultural charms, including a shimmering new concert hall. 

Hamburg is one of the largest economic centers in Europe with leading figures in the media, commerce and gaming industry and the startup scene has rapidly grown over the last few years. In 2017, Hamburg had Germany’s highest number of start-ups with 253 per every 10,000 inhabitants. myTaxi and XING are just two examples of successful Hamburg startups that you might have heard of.

About betahaus Hamburg

betahaus l Hamburg was the first coworking space to open in the city back in April 2014. It sits in Hamburg's alternative Sternschanze neighborhood (or ‘Schanze’ if you're local) so you can spot street art right from your window or pop out for lunch at one of the dozens of awesome restaurants on Schulterblatt. Our team in Hamburg thrives on the belief that creativity and motivation can't flourish from a lonely office. Through community events and collaborative initiatives, the space serves as a central location where entrepreneurs, startups, and corporate partners can innovate together.

betahaus Hamburg in Numbers

The space is spread across three floors with coworking areas (2,400sqm), private offices, and event spaces. Most coworkers hang out in the cozy cafe on the ground floor. In terms of memberships, betahaus l Hamburg offers two types of coworking memberships. The Coworking Flatrate starts at 70,– per month and is a good option for entrepreneurs or startups who are just starting out and who want maximum flexibility at a fair price. If you're collaborating a team or just want to use all the benefits of a private office without all the hassle, they also have a Fixed Desk membership that starts at 250,– monthly.

What do you think about betahaus Hamburg? If you haven't already, check out our other betahaus locations in Barcelona and Sofia – where you can work from unlimited with your betahaus membership – or explore our partner locations around the world.

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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