Christoph Fahle
January 27, 2010

Ausflug in die Schweiz - Erste und zweite Schritte in Richtung betahaus Zürich

Claudius, Orietta, Joey and Alex are the worker bees behind LAUDO. They develop head-to-toe design and marketing strategies for upmarket companies, and they happen to work from betahaus | Neukölln. We sat them down for an interview and here's why they see themselves like an airport, what their spirit animals are and how their days at betahaus look like.

We were in Switzerland last week . We visited  Pascal , Mark and Flavia from our team in Switzerland and made a few days of unsafe with you. The three have been looking since the middle of last year whether a betahaus in Zurich is feasible and have already brought some stones rolling.

Zurich is interesting, because at first glance one does not necessarily think about creative industries, but rather has an international financial center in mind. So you would have to build a betabank or coworking for financial analysts, I thought. As far as my personal prejudices, which have lasted exactly two hours.

Zurich is at least as full of freelancers, creative workers, coworkers, entrepreneurs, journalists, designers, etc. as Berlin, and if you look at the figures, the creative economy has a similar value as the financial sectors in value creation. And all need collaborative workplaces.

We have visited the  citizen space of Jürg. Coworking on approximately 400 square meters including Fotostudio and until further notice. Marc kindly explained to us the  basis-lager.ch with a round tour through the mobile container offices in Zurich Binz. Stefan Camenzind has shown us his Google Office . Nico from the sandboxers gave us a small start-up introduction for Zurich and took us to the  Wuala office opening. We were at  Smaboo coworken (a thousand thanks) and met extensively the Volkshaus , there a very good conversation with Andrew, Gesa and Michel from the Swiss Creative Industry Association , and met Ron Orp . Sure, we also took a few parties and exhibitions to talk about the betahaus and "spread the word". The next few months will show where and how we implement this in Switzerland, what we have learned in berlin.

All that was possible, is and will be by our really great team on site, which has done so far the main work. A second factor, however, should not be forgotten: no matter who we talked to, or what we looked at, from the city administration to the real estate company , it was clearly written in big imaginary letters: Zurich needs a betahaus! In the 10 days of Zurich, a feeling that feels almost as good as in early 2009 in Berlin has consolidated. Very many nice people, support and encouragement and lots of creatives, they want to move in immediately. We just have to unlock the door. (And find a suitable property)

So THANK YOU TO ALL !!! We will keep you up to date! ;)

Claudius: Design is the core of what we do and what we’re all passionate about, but hardly our only focus. Design, at LAUDO, stands more for designing a whole strategy, often very close connected with marketing. We’re developing websites and apps for our clients, but also help them reach their target audience through SEO, Google ranking developing newsletter systems, print brochures etc.

Claudius: A lot of other companies are seeing themselves as a service provider and don’t really question what their client wants and why. We pay very close attention if the work we provide for a client is in line with our personal values and vision. It’s not just delivering a product to the client, getting the paycheck and leaving, but also building relationships with clients and collaborating. Because they are often our doors to new opportunities

We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’

‘’We see LAUDO as an airport, where the clients are our gates to new guests, new perspectives and new potential clients. It happens all the time that whoever we’re working for, from there we get a new project, which wasn’t planned before. So we open up a new gate. That’s how we were able to grow and why good connection with our clients is so crucial for us.’’
Photos by Lea GK

Orietta: I think one thing that makes us stand out on the market and our number one strength is the team. We’re a small team and we all look in the same direction and have the same approach and vision. That makes the communication go smoothly.

Joey: Another thing is that we have a very hands-on approach. We are the guys, who say: ‘’Okay, let’s do it’’. That’s our culture.

Orietta: When we started looking for a place I was already involved in the betahaus community. Working from previous betahaus locations and attending the community events, I already knew a lot of people in the 'haus ...

Joey: Yes, I remember on the first day we came to betahaus Orietta was like ‘’Oh, hey! Hi! Hey, how are you doing? Hi!'' giving high-fives to everybody and we were like: What is going on, why does she know everybody?!

Orietta: Well, the vibe in betahaus is just super easy going. You directly feel that you can meet people easily. If you go to the kitchen for example and just ask ''Hey how are you, what are you working on?''. We made many new contacts too.

Claudius: What makes it nice here is that people are enjoying being here and working on their projects.

Photos by Lea GK

Claudius: The truth is, we could probably afford an office for the same price, but that would put us between these four walls, which put you into a box, much harder to exit and to connect with new people. We went for a Team Desk because here we have so much more space and everything seems much more connected. You can easily meet people.

Orietta: And it’s just so spacious here. We have this super nice garden.

Claudius: I like being focused on my work but I also like if someone disturbs me from time to time. It helps when the door opens. In an office we would work in a whole different way. Here Gillord (Coworking Manager) is coming in everyday, giving me a hug, telling me about his workout .. that’s the main reason - the personal connection.

The day in betahaus starts with a hug and ends with a hug. The time in between is pretty much spent on doing what you love.
Photos by Lea GK


After you’ve taken care of your paperwork and you’ve signed up both in Bürger- and Finanzamt, you are all set up to start working. One of the best ways to get integrated into the city fast, meet like-minded people, and even find clients is by working from a coworking space. There are tons of benefits for freelancers and luckily Berlin has a lot to offer in this way. A coworking space is a physically collaborative shared workspace, which brings all kinds of creatives and entrepreneurs together. It’s a perfect place for startups, freelancers, digital nomads and even corporates searching for innovation. And it’s the biggest advantage towards the typical office space is that it pushes a collaborative exchange between its members and facilitates the creative process and networking.

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