event spacecalendarmagazineour storyJOIN NOW
Katka Nagyová
September 24, 2019

How AUREA Award and Europa Park shape the VR/AR Entertainment Industry

Heads up to all VR & AR enthusiasts and innovators out there - we’ve got exciting news for you! Our betahausX partnered up with no less than AUREA Award & Europa Park to provide your innovations with a stage in this rapidly evolving field.

What is AUREA Award?

The booming sector of Augmented & Virtual Reality is revolutionizing Entertainment as we know it. As the industry is moving forward, AUREA is driven to help identify, acknowledge and support the groundbreakers, while celebrating the fusion of creativity, tech and entertainment.

The award was first launched in 2018 at Europa Park, one of the world's leading theme parks. By bringing together cutting-edge technology and industry experts from all over the world, AUREA Award kicked off the creation of a unique industry network in this growing AR and VR sector.

Photo by AUREA Award

Why is it interesting for you?

Not only is this growing hotspot a huge opportunity for your AR/VR solution to be heard of and seen but also a headstart to connect to the most relevant pioneers in the field. As a leader in immersive tech and location based entertainment itself, Europa Park completes the experience by hosting the award in a perfectly complementary setting. 

In this melting pot, selected finalists present and showcase their solutions. Moreover, they are welcomed to enjoy exciting program and remain onsite in Europa Park for the two days of the conference.

Photo by AUREA Award

Who is this for?

If your product shapes the entertainment of the future through innovative projects and creative ideas, you came to the right place - be it experience or storytelling producers, game developers, application or service providers, hardware makers, software or platform providers - you name it. The field and innovations awaited are diverse. The only requirement is that your product or service is operational, either as a company or a working product that the jury can see, hear, touch or experience.

To spare you the struggle of finding the right category for your product, the jury also takes on this part for you. Their award categories are Experience, Innovation, Interaction, Creative and Impact. All that's remained for you is to apply.

Photo by AUREA Award

Who won at AUREA 2018?

Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

Sounds interesting to you? Then don’t wait, applications are already open and close on the first of November.

Finalists will be announced one month later on December first!

Toni: Currently, we’ve somehow ended up in this niche of building a lot of internal tools for startups and teams. But this is not the only thing we want to do. What I like about it is that we’re starting projects from scratch and we have full control over them. 

Martin: The first project we worked on was a tool for a large scale real estate development company. What they needed was a tool for their Sales people - to be able to mark their different spots and locations at different stages of the sales funnel. So we created a tool that helps them in this process.

Toni: And this one actually served as a starting point for the tool we’ve developed for  betahaus, which aims to allow the Sales and Management team to see which team rooms are occupied right now, which ones are free or will be occupied in a few weeks or months, so no double bookings appear. 

Alex: These two projects were more focused on real estate, let’s say, but we’ve also done more design-heavy projects like the one we did for Artique which is an online artists agency. For them, we built a whole website and an online system to present their artists starting only from their logo. It had to be very flexible, because the artists needed to be able to edit their own profiles, putting their resume, changing colours.

Toni: Honestly, we have skillsets that you don’t usually find in developers. Because we've had lives that were not just about computer science. I think to some extent this is what makes us different. 

Martin: I believe one of the reasons why people pick us over other studios is because it can be very hard working with developers. If you’re not understanding their work, if the communication is not flowing, you, as a client can feel lost. We're easy to communicate with and we’re always open to feedback and we're open to discuss anything. In the end, after all iterations, if you say we need to start the website from scratch and that you don’t like the idea, we won’t take it personally. 

Alex: Also, I think, since we all work as coding teachers, we are officially qualified to explain what coding is to people who don't code, which is actually really rare because a lot of developers, as Martin says, don't want to, or literally just don't know how to articulate what they're doing. Whereas we are trained in articulating what it is that we're doing, why it's meaningful and why it takes a certain amount of time.

Photo by Lea GK

Alex: Zimt & Mehl - the Turkish bakery around the corner. It’s just soo good.

Martin: Oh, there is this Italian restaurant called Ristorante del Arte

Tony: Oh, my God, this place is so funny. It looks like a pretty average Italian restaurant, but the whole interior design inside is just decorated in such a weird way. The entire place is covered in frescoes. They have crystal chandeliers and Easter bunnies. Some Greek columns. It has a different name on the menu, on the side and on the Internet. And it was an ex-shoe-store.

Want to get in touch with Obst Digital? Come around betahaus | Neukölln and meet them here or send them an email to contact@obst.digital !


Thanks for signing up :)
Oops! Something went wrong while submitting the form