I think it was a need to communicate my own visions and ideas of good-looking or provocation. I regard fashion as a screen, as a costume that expresses something nonverbal. It is a game with prejudices and drawers. So maybe fashion is the wrong word. For me it is rather 'creation'
My most beloved thing about fashion design is the process from a two dimensional sketch to a three dimensional piece which hides or to decorates the body, tells a story or to tryes not to tell a story. But every piece I wear speaks up and could be heard.
Well, we got to the final - at the showfloor berlin with 15 other upcoming, international labels. That was already very exciting and amazing! We had to prepare our show in a very short time, but we did it with a lot of fun and little sleep which probably did the trick!
We don't want to reinvent the wheel, but find new ways to design menswear. Menswear is a challenge, because we try to find out: if I were a boy, which clothes would I miss? What kind of clothes would bring some fun into menswear? What is possible next to black, grey, dark blue and white t-shirts? To kick over the traces is part of the challenge. But women can wear AUGUST too, of course! I wear a lot of menswear. It is more comfortable and I feel more free to find my own style, instead of buying what someone defines as a women style.
I feel inspired by working with other people from various spaces and backgrounds. And I like to share my knowledge and my thoughts about a subject, in this case: fashion design, pattern construction, variations of patterns, etc. If you make the course right, you could tell much more than facts about this subject, you can help participants to understand different people, visions, ideas, problems …. various lifes! - that's exiting!
I try to inspire people to find their own way trough the complex field of fashion design and pattern construction. I want to communicate the principle and the steps to be taken of my daily work at the cutting table using the example of a simple item like a skirt or a bit more complex trousers. I hope, it enables the participants to create and construct more complex items than a skirt, a bag or a t-shirt by their own. But it takes time and you need to be really patient. There are a lot of details to be kept in mind and a lot of calculations, a lot of trials and even more errors. - don't expect it to be obvious.
Vintage baggy stone washed jeans jacket by Wrangler.
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This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.
Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.
One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.
This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.
We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.
Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.
With love,
betahaus