Christoph Fahle
October 8, 2013

Artful interventions and cultural hacks by PoDojo

Wondering what got born in the innospace on our 4th floor in November 2012?

Back in the summer last year, Stefan Haas was just holding the workshop about Cultural Hacking when he met Catherine, the girl with the same interests as he has - the passion for artful interventions and cultural hacks which improve the world of work. Since then they've been developing the community and blog to share stories with like-minded change makers and business pranksters. In November 2012 they initiated the PoDojo learning community of fearless Product Owners at the betahaus | Berlin which is growing since then.

Why such a name?

The mission of PoDojo is to create the “place of the way” - dōjō - to experience and learn the skills of product ownership. Here you will find regular training events, weekly Product Owner chats with practitioners about things related to agile product discovery, planning, development and product ownership.

The main PoDojo events which take place at betahaus are 3 days of intensive workshops, where product owners gather to learn the art of being an agile product owner which is far beyond just Scrum. Here you will experience what it takes to lead a team with the vision towards developing great products over the long term and with purpose. When you'll join the training, you'll be exploring customer needs iteratively and with empathy, sustainably, flexibly and fast - while having fun! Being a part of a specialised community is priceless, and therefor participants have a priceless chance to broaden their skills via being part of the #PoDoJo Sensei community network.

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Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound

The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 

You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 


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