Iva Jankovic
August 11, 2015

Accelerate Korea

Let us introduce you Accelerate Korea, a new acceleration program that is running in cooperation with betahaus. Through an intensive one-month business and social cultural orientation training the program equipped Korean startups with the knowledge and experience for global acceleration while in Korea. Now in Berlin the program provides a full immersion in the berlin start-up ecosystem for the start-ups, lasting three months. Accelerate Korea to Berlin, was a custom designed program developed for the Korean government organization KISED and SMBA .

Let’s Meet the Teams currently in betahaus!

This year more than 140 teams applied for an exciting three-month exchange in Berlin. The five winning teams at Accelerate Korea’s Demoday in Seoul were given the guidance, training, space and equipment needed to turn their ideas into reality.

So here are the five superstars who made the cut!

 

JOKERPACK Inc/ BeeCanvas

This awesome team is developing an online scrapbook boosting people’s productivity by

managing all their digital resources in one place...wow

 

Master Company

Master Company is a dynamic group creating an extensive online platform for finding the correct construction machinery for any job – powerful and convenient.

 

Seerslab/ lollicam

Everyone knows that there’s a worldwide market of selfie lovers and Seerslab/ lollicam are tapping into it! They are developing a fun and creative selfie-editing app offering special visual effects and cloud storage.

 

ConsiderC/ RX Cycle

ConsiderC is building real experience equipment that allows professionals

and amateurs to optimize their workouts.

 

BBuzzArt

Where better to develop a plan for an art and media social network then in the vibrant German capital? BBuzzArt is a social platform that connects artists, critics and art lovers in a new way.…and we couldn’t be more excited!

Where Do We Come In?

Hosted at betahaus | Berlin, Accelerate Korea will offer a full range of services for startups including inhouse hardware labs, mentor days, and pitching practise. Beyond training and mentorship, the program will offer the teams an unparalleled opportunity to build partnerships in Europe, test their business theses in the German market and raise investment. The program will round off with a Demo Day in Berlin, aimed at securing partners and investment.

Working through betahaus, considered the most concentrated startup hub in all of Berlin (thank you) these teams will gain access to an extensive network of VCs, accelerators, investors as well as the opportunity to network with a heap of other awesome startups.

A Little About the Program

We’ve custom designed Accelerate Korea to meet the specific requirements of each team. For example, for BBuzzArt we’re ensuring they gain maximum exposure to the art community of Berlin and RX Cycle we’ve planned exclusive research opportunities  – and that’s just a taste of what we have planned!

Betahaus is providing special emphasis on the cultural aspect of this exchange. This is done through multiple workshops with relocation experts, meetings with business professionals, as well as providing some training in International Business Etiquette. And if that’s not enough Accelerate Korea is developing an alumni program for continual support even after the exchange has finished. You can see what the Korean startups are up to in Berlin on the Accelerate Korea fb page.

Check out other events coming up this month! 

Nathan: The first step is always to learn more about the problem, understand it in-depth and then find how to make positive changes in your lifestyle, day by day. We as a company try to inform individuals and also empower them to speak up, and use their voice in their surroundings and social circles and so they can start implementing this climate change action on a bigger scale.

Lubomila: That’s why since the beginning, we focus mostly on gathering data on the problem and sharing it in a fun and digestible way. There are a few channels that we focus on when it comes to the connection with individuals. We have The Academy, where we do interviews and expert analysis explaining the problems in a very kind way. We have Mighty Networks, which is a closed platform where individuals and NGOs can talk to each other and exchange knowledge. And of course, we have events, which is a really powerful tool for us to build a community. These events are focused on meeting scientists, on fundraising for environmental organizations or on educating people about issues that they maybe didn't know of.

Nathan: One of the most important parts of your mission against climate change as an individual is making it fun. It’s not about limiting yourself or making huge sacrifices. We rather see it as an opportunity and it can actually be cool.

Photo by Lea GK

Lubomila: That’s true! What we have made sure that happens there and Nathan has been amazing with this, is that we consistently speak positively about the issues, not because we’re in a positive situation, but because the only way you can empower people is by giving them a set of tools with which they can act and encouraging them that they have the capacity to be part of the change. If we continue speaking about apocalyptic statistics, that in 12 years, we're going to die or that you have to blame this stakeholder or that stakeholder, we're never going to get anywhere close to solving the issues. Solving the issues is about collaboration.

Nathan: My main challenge as a head of content was how to get a maximum number of people on board and make them as efficient as possible. Since we are a data-driven company, a lot of my time is spent translating this information into something that is understandable and actionable I’m constantly looking at everything that everyone does outside of Plan A and finding a way to represent our content in a positive and engaging way.

Photo by Lea GK

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Lubomila: The carbon footprint of a company is always involving what's happening in the actual office but it also involves the external partners and choices. We always advise companies to start in-house, looking at what's happening in their office and within their team. As second comes the communication aspect including how you present yourself as a brand and what you communicate to your customers or online followers. Then the final step is actually implementing changes on a product level, looking deep at the supply chain, and checking if all small parts of your product are sustainable - for ex. the packaging, products made with palm oil, etc.

Lubomila: Our focus has been shifted towards actually educating businesses on what is sustainability and helping them connect to actions that can make them immediately more sustainable, and reduce their carbon emission level. This is also where our new tool comes in handy. We have built a platform which calculates, monitors and offsets CO2 emissions, that are created by a certain company and connects them to environments and projects that you can now see on our platform.

Photo by Lea GK

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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