Today we’ve got another guest blog, this one’s written by Joe Goerbert. Founder and CEO of the BrainHive business plan writing service and its affiliated digital marketing agency. Joe has participated in roughly half a dozen workations since 2015 and says he’ll continue to participate in more, with his goal being at least one every six months. Take it away Joe!
Leave the burden of organizing such distinguished occasions in capable hands and try it out, if you haven’t yet. If you have, you might want to still read this article to learn how to make most of those precious, special days that will leave you in a sweet state of inspired rapture and boosted confidence.
In the past two years, no other investment in my business has brought me greater return in so many ways. It is therefore with great pleasure and gratitude for the opportunity that I may present you the subsequent ideas and encourage you to go forth and see for yourself. My name is Joe Goerbert from BrainHive Business Planning, and these are my thoughts on why workations are the best thing since sliced bread.
During my participation in various workations I have experienced fluctuations as to what is included, but to this day I have never been dissatisfied with the accommodations, the food or the general extras such as trips, resident services, invited speakers etc. Sometimes, when the locations were relatively remote and groups were relatively large, consistently good Wifi availability remained a challenge, but was always easily or elegantly overcome.
If you knock off the costs for what you would usually pay for a comparable accommodation and all the physical services enjoyed during the workation, you will usually already find that 30-40% of the total workation price are already accounted for. Keep in mind that it is also hard to know how much time was needed for the preparation and organization or if perhaps other resources of the organizers (such as staff or contacts) had to be taxed in the process of planning and executing the workation.
Do not forget that often the organizers have to pay a lot of things beforehand, yet they have fixed prices for the participants. That means that if they cannot book the workation fully, they might incur a financial loss or barely break even. This risk is real and needs to be priced into the workation, or the offer cannot be sustained in the long run. Oftentimes both late cancellations of participants and spontaneous complications with the accommodation or the amenities can cause organizers a fair amount of stress. One more thing you don’t have to deal with – you just lie back and enjoy the ride, which is a huge value.
Ideally, there will be an application process if you want to participate in the workation. This process, which actually isn’t in the monetary interest of the organizer looking to book the workation fully, ensures that the most important quality factor of the workation is assured.
The composition of the people participating is the strongest influence on which type of workation will actually take place. I have seen workations which were advertised as more of a re-creative experience turned into powerhouses of productivity and I have seen the exact opposite happening, and it was because of the focus or lenience of the participants, which eventually override anything the organizers thought of pushing.
The more exclusive workations tend to bring together a flock of a more exclusive feather. This translates directly into the quality of the conversations that you will be having as well as the take-aways of the workshops and other programmed formats of know-how transfer and mutual support in business aspects. It is also not rare for workation participants to enter in direct business transactions and cooperation which naturally tend to be of greater value the more experienced your colleagues and the more developed their business operations are.
A well-organized workation feels a lot like a field trip with the school. Constant interaction with peers, limited but quality amounts of non-programmed time, not much sleep and that warm, fuzzy feeling of having everything being taken care of. But due to the fact that you will be drawn together usually with people you don’t know at first (sometimes even in shared dormitories), it could also mean that at the beginning or during the experience you will feel slightly alienated. This from personal experience I can state to more so be true, if there are already things ruffling your feathers, such as having to deal with a difficult client or a weak month of business. Be on the lookout for that moody mood!
No matter what occasions arise and what kind of conversations and interactions you end up having with the other participants, you will get the most return of investment if you maintain an upbeat and positive attitude, which at times could mean that you must remain patient and diplomatic even if stroked against the grain.
Try adding to the experience as much as you can, bring your musical instruments, your juggling, arts/crafts and sports equipment, work and presentation equipment or your objects of show and tell. It will go a long way of adding value for all to share.
When donating knowledge in the form of workshops and master mind rounds, try and be fully present and put yourself in the shoes of the person which is receiving your input. The way you are perceived in these moments could be deciding whether or not there will be reciprocity. When comes your turn to receive, your fellow participants will hopefully go that extra mile to have your back.
This positive group dynamic will also make it easier to form meaningful friendships that last beyond the duration of the workation, which easily can turn out to be a return of immeasurable value. Me personally, I have a good dozen of invitations to all parts of the world because of friends I made during a workation, and I have gotten recommendations for clients, marketing opportunities and hires months after concluding the workation. Depending on which niche you’re from, that already can be worth hundreds if not thousands of Euro.
With all the moving parts, no two workations are ever alike. It needs to be understood that the outcome and the exact monetary value take-away of any given workation is not completely in the hands of the organizers, but also depends on external factors ranging from weather to behaviorisms of the accommodation providers, guides/trainers and service staff. The workation that consisted completely of working might surprisingly not turn out as productive as the workation where you had that one random golden 1:1 conversation by a beer and a rack of ribs that makes you skip light years ahead of your competition. And trust me, latter happens more easily than you might think, especially when you don’t look for it!
You have to do your homework and it’s good to be aware of what you want to get out of the workation. For some nomads, this could also mean honing your presentation skills and having the opportunity to talk in front of a lot of people that you can trust not to judge you harshly, because they are colleagues. How often do you have the opportunity? We are still a rare exception in the global village, and I find most nomads to be very unique and capable people. Yet, we are also very heterogeneous, and this adds to the need to define who we are and what we can give each other.
Come with a plan and be ready to abandon that plan at a moment’s notice. Be a reflection of that golden skill of improvising from which our movement drew its first breaths of life and which continues to enable it to survive against the odds. Stationary, established businesses with stationary, specialized infrastructure often have client acquisition and operative performance advantages over us which we must try and level with all instruments available to us. Do not be rigid, do not insist: Be water, my friend, and tap into the abundance which is made available to us when we realize the full potential in our grasp if we cooperate smartly.
As the global location independent movement gains traction so will the workation formats available to us scale in dimensions and complexity. Every workation is a chance to build more and tighter bonds between members of our movement. Because this is so, participating in workations is almost non-optional: See it as a form of community pilgrimage, where we worship the collective boundlessness of individual greatness.
I am excited for the future, and happy to make available to our deserving influencers my share of the resources needed to shape this future. It is my privilege as a serious business nomad to be able to do so. I very much wish for the average workation to come to hold much more value through a thorough understanding of ideal attitude, perhaps slightly more stringent scheduled activity and generally a higher degree of professionalism when it comes to joining forces. I’m convinced we have as of now only touched the surface of what is possible, and through combined effort, we will yet see the digital nomad movement empowered beyond our wildest dreams.
Striving to quicken the development of the remote work movement to his best ability, Joe is available for consultation if you have any ideas you’d like to bounce off him! Drop him an email at email@example.com.
Want to become a member at betahaus l Belrin? More information here!
Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.
We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.
The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand.
In both cases, we update them regularly based on guest habits and clients’ needs.
The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.
And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.
Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.
This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!
Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by.