Alice Nell
January 19, 2016

2015 / 2016 with Sarah Kennedy

If December is all about reflecting and setting new goals, then January would be the month to actually get to work: to push limits, change habits and work to reach those goals. In our 2015/2016 series, betahaus members share with you what they’ve learned in 2015, and what their goals are for 2016.

Sarah Kennedy

LESSONS

  1. Not backing up work I had a hard drive that suddenly died one Monday morning in July and I lost years of work. Luckily, nothing I was working on at the time was affected, but past work for my portfolio, useful templates, fonts and photos just vanished. A very sad week but it taught me a very important lesson: back up your backup! ...
  2. Trying to fit too much work into a working week I tried to please too many clients at the same time which lead to doing too much work and working long hours.. .....
  3. Saying yes to every project By the end of 2015, I realised that I had reached a stage in my design career where I shouldn't accept every project that comes my way. I need to be selective and choose the projects that are right for me and the right fit for my skills....

 

"I need to be selective and choose the projects that are right for me and the right fit for my skills.".

GOALS

  1. Less time designing on a computer and more time designing by hand I’m hoping to screen print more of my own work throughout the year and experiment more. Last year, for example, I started to screen print on wood. I wish to keep going with this and also start screen printing on ceramics… watch this space!.. ....
  2. More collaborations with co-workers My most successful projects last year were due to strong teamwork. We shared ideas and skills and produced great outcomes and had lots of fun along the way.... ...
"My most successful projects last year were due to strong teamwork"

 

Sarah is a freelance designer working on the 2nd floor at the Betahaus. Aside from her work as a designer, she also teaches some of the Betahaus workshops and courses including Screen Printing and Introduction to Photoshop.

Want to read more content like this? Follow this link!

Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award

OKAY BUT HOW IS BESPOKE SOUND DIFFERENT THAN PLAYING MY "DISCOVER WEEKLY’’ OR ANY OTHER AUTOMATICALLY GENERATED PLAYLIST ?

Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound



The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


YOU’RE CURRENTLY ENJOYING THE SUN FAR FROM BERLIN. WHAT ARE SOME OF YOUR FAVOURITE PLACES in berlin that YOU MISS THE MOST?

Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 


You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 

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