Alice Nell
January 14, 2016

2015/2016 with Gwendolyn Noltes

If December is all about reflecting and setting new goals, then January is the month to actually get to work: to push limits, change habits and work to reach goals. In our 2015/2016 series, betahaus members share with you what they’ve learned in 2015, and what their goals are for 2016

Gwendolyn Noltes


  1. Don't focus on one project I’ve been trying to get funding for a new artistic project and I’ve put a lot of time and energy into writing grant applications. Unfortunately without any success so far. Learnt a lot and so on, but since I focused solely on this project, I wasn’t receptive to any other opportunities and might have missed some chances there. In 2016, I’d like to be more open minded. ...
  2. Keep on moving! My life motto. It’s important to keep on moving, in any thinkable direction. Even if you’re stuck at some point (career wise or personal life), force yourself to get up and move. It helps. ...
  3. Make choices So now and then I reach a point that it feels like my mind is exploding; too many things to think about and too many things to organize. Migraine is an unfortunate consequence. Making choices and listing all my activities help me to create an overview so that I can breathe again. Even though I've worked as a freelancer for several years, it remains a learning process!


It’s important to keep on moving


  1. Keep on smiling This sounds cliché, but for me it’s important to keep seeing the positive sides of life; even if you’re facing some difficulties. When I’m working in the Betahaus café I’m always trying to welcome people with a smile. It’s great to get one back. Even better to give a compliment with it too (well-meant of course). ...
  2. Approaching potential clients convincingly Being an artist means I haven’t studied marketing or any other ‘sell-yourself-to-the-big-world’ course, so for me it’s hard to ‘sell myself’ to ‘the people out there’. I’m always insecure about my work; this doesn’t help. In 2016 I’d like to train myself in approaching potential clients convincingly. Even better would be to have an agent. ...
  3. Collaborations Collaborations with talented people are great! At the moment I’m working on a new project with Luisa Cázares Orduño. She's an illustrator and also works as a barista at the Betahaus café. We’re aiming on a long-term work relationship. I’m looking forward to many exciting and challenging collaborations in 2016. ... 
I’d like to train myself in approaching potential clients convincingly


Besides being the familiar friendly face of a barista in the Betahaus café, Gwendolyn Noltes is a freelance scenographer. In layman's terms; she's a stage, set and costume designer and concept developer for various artistic projects.

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Interesting is the story of the last years winner in the category “Creative”. Hamburg based headraft literally took music experience to the next level by creating the world’s first AR Music Video for the German band “die Fantastischen Vier”. Designed for their song “Tunnel”, the cited app unfolds a virtual story world once the track starts playing, giving fans the opportunity to go on an interactive journey with the band rather than being a passive viewer. 

Applications are now open! Finalists will be awaited by a curious jury of five leading industry experts. Among others, Kathleen Cohen who was already taking part in the first year will be in the panel of judges again. With a 25-year multiplatform career history under her belt, she is one of the most regarded in the field. As a digital experience expert, she has successfully implemented projects for DreamWorks Interactive and IBM Innovation, to name a few.

Needless to say, the yearly AUREA Award is definitely the place to be. Apply and become a member of the community bringing together all the promising products and solutions in the AR/VR sector.

Photo by AUREA Award


Well, both. Currently we offer the following two options: shorter publicly available Brand Playlists and long-form private Soundtracks for spaces. For both of them we work closely with the client to understand how sound fits into their brand DNA and what their audience is like.

We believe that the guests’ experience with a particular space doesn’t have to begin and end with their stay. The idea of the Brand Playlist is to be a public brand playlists designed to engage the customers before, during, and after their visit at a space. It’s always accessible for them and serves as a new, dynamic marketing channel.

The Soundtrack is slightly different. It takes sometimes up to weeks of work and is designed by a world-class artist, DJ, or tastemaker. For it we first work with you to develop a deep understanding of your business and style. Then we match you with the perfect artist, DJ, or tastemaker to create unique, always fresh playlists, custom tailored to match your brand. 

In both cases, we update them regularly based on guest habits and clients’ needs. 

People in beta Clay Bassford Bespoke Sound

The way we engage with the music community is something really important for us and honestly, what makes us different than other background music providers. A lot of the background music providers out there have internal teams of maybe five or six DJs that do all of the music for their clients. We aim to connect with the local scene and always work with local DJs. There's some kind of magic in finding the exact right artists for the brand.

And on the flip side of it, when we hire artists, we make sure that the project is also inspiring for them and that they would be interested in participating. We always make sure to pay them well. The whole project creates for them a new income stream that they wouldn't have otherwise.

People in beta Clay Bassford Bespoke Sound

Yes! This was really fun. The objective with the betahaus "betabeer sounds" playlist was to showcase the community side of betahaus. There are so many cool, interesting people in the betahaus community and we thought a playlist could be a perfect way to not only help bring the community together but also show the diverse funkiness of the communities of Berlin and Neukölln, which is why Hazy Pockets, a longtime local Berlin DJ known for his eclectic mixes, was perfect for this project.

This playlist moves from bluesy 60s rock into surf and tropicalia, picking up momentum into Motown and onwards through some laid back disco tunes. Perfect for the betabeer events betahaus hosts monthly!


Oh, there are just so many! Like the Imren Grill for instance where you can find the best homemade Turkish food or Das Gift and Gordon which are both run by great music people. Kohelenquelle in Prenzleuer Berg is my favorite local bar (or rather kneipe). To satisfy my  techno / electronic records needs I always go to Hard Wax and one of my most special places is the Zions Kirche steeple, which has an awesome view of the city and a great Weinerei close by. 

You can see me around betahaus. Online, you can always check out my website and listen to our public playlists on Spotify. We’re also currently working on a collaboration with betahaus, so a special Playlist curated by is will very soon sound around the spaces in Kreuzberg and Neukölln. 


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