about betahaus
our innovation agencyLOG IN

5th of March

18:30 - 21:00





Luiza Arcuschin and betahaus

Purpose in Action Toolbox // Golden Circle


"What footprint do you want to leave behind on the planet?"

"What would you want to be remembered for by the people who live on after you?"

Golden Circle // Crystalize your purpose

Who you are, how you relate to others, and how you engage with the world around you is directly aligned with the culture you are born in, the education you have been given, and your individual purpose. While everybody has a purpose, many people remain unconscious of it throughout their entire lives. The danger of it is that you may stay stuck in old patterns and habits and miss the opportunity to live a life that's true to yourself.

"Most of us go to our graves with our music still inside us, unplayed." —Oliver Wendell Holmes

Your purpose is the essence of who you are. Although you may express it in different ways in different contexts, it’s what everyone close to you recognizes as uniquely yours and would miss the most if you were gone. To figure out who you are in such a world, let alone “be nobody but yourself,” is indeed hard work.

In this workshop we will apply the Golden Circle framework to help you crystalize your purpose and create a balance between your WHY, HOW and WHAT.

Fulfillment comes when we live our lives on purpose. Whether you are an entrepreneur, an employee, a leader of a team, or are looking to find clarity on your next move, your WHY is the one constant that will guide you toward fulfillment in your work and life.


  • Get a clearer idea of who you are and what you want, ready to start mapping out your dream.
  • Crystalize your WHY, HOW and WHAT statement.
  • Learn an easy framework to communicate from the inside-out and speak directly to the part of the brain that control emotions, behavior and decision-making.
  • Get empowered and confident to take action towards implementing your project.
  • Feel supported and inspired by a group of like-minded individuals.


  • Luiza Arcuschin, Founder at Dream Facilitation. Luiza empowers individuals and organisations to turn their purpose into action through hands-on consulting and group workshops. She has a Bachelor’s degree in Business Administration, specialising in Entrepreneurship and Sustainability. She also holds an MBA in Management and Technology.
  • Tess Tettelin, Storyteller and Design enthusiast. As a storyteller and creative creator, Tess is dedicated to help passionate entrepreneurs share their story online, using social media, (web) design & creative copywriting as her tools. With her strong empathetic communication skills, she's passionate about connecting individuals with their own unique voice, and impacting the world by sharing their unique gifts.

Conscious Contribution

In order to make this workshop accessible to all, we would like to give you the freedom of consciously choosing with how much would you like to contribute.

As we only have 15 places available, we kindly ask you to register with a €15 commitment fee, and after the workshop we will give you the opportunity to make a voluntary contribution.

This is a practice to strengthen the sense of interdependence that exists between us, helping to transform our social system by distinguishing money from gratitude.