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Taylor Record
May 26, 2020

South Korea’s startup scene is really having a moment. Here’s why it’s your time to go.

It's that time again! The 2020 K-Startup Grand Challenge is on. Take a look at the program, the prizes, and how to apply.

By 2018, The Guardian reported 467 accelerators, venture capital funds, and government organizations supporting startups. In 2019, it beat out China, Germany, and Sweden on the Bloomberg Innovation Index. It’s the motherland of major conglomerates like Samsung, Hyundai, and LG, and it's the country where Google created its first-ever campus in Asia. Even in 2020, a year overshadowed by pandemic, the country made headlines for their effective response to COVID-19 using contact tracing to spur a quicker-than-average recovery.


The country we’re talking about South Korea. And their startup scene is definitely having a moment.

What does that mean for you?

Well, it’s high time you establish your startup in South Korea! And for the second year in a row, betahausX has partnered with K-Startup Grand Challenge to make that dream come true.


Here’s everything you need to know about starting up in Korea, the program, the prizes, and of course, what you need to apply to the K-Startup Grand Challenge.

Before we get into it, what’s the 2020 K-Startup Grand Challenge?

2020 K-Startup Grand Challenge is a startup program sponsored by the Korean government. The program recruits startups from around the world, and 60 are selected to be part of a 3-month, expenses-paid acceleration program at a startup campus in Korea’s own Silicon Valley – Pangyo Techno Valley. 


Over the course of the accelerator, competing startups will have a chance to get ahead on their entry into the Korean market. They’ll go through 1:1 mentoring, information sessions, cultural coaching, and seminars on everything from patents to tax laws. On top of that, they’ll have access to regular networking sessions and opportunities to meet Korean conglomerates eager to partner, including program sponsors like Samsung and LG.


The grand finale of it all is the K-Startup Grand Challenge Demo Day. And the prizes and opportunities for the winners are pretty awesome.


Five startups will receive cash prizes ranging from $10.000 to $120.000, and the most promising startups may also receive VC and angel investment or additional support from the Korean government. On top of that, as many as 30 startups will receive an additional 3.5 months of living expenses to extend their stay in Korea.

> What are you waiting for? Apply for the 2020 K-Startup Grand Challenge by June 25th!


So, why Korea?

As we said leading into last year’s challenge, South Korea is the ideal gateway to Asia for its public initiatives, infrastructure, culture, and ease of entry. Here are just a few of the reasons why that's as true as ever.


Strong government support. The Korean government has shown their commitment to innovation with billions of dollars invested in innovation since 2013. The president asserted in a recent press conference that the government intends to invest $12 billion more over the  next four years, with a $4.5 billion investment in the data related industry in 2020 alone.


SMEs and Startups Minister Park Young-sun also expects the recent passage of three data-related acts will make it easier for those pursuing business models in big data and AI to break in.


What this means for you: Government support means fewer obstacles to overcome as you get your footing in South Korea. It also means that government and company officials have a high level of comprehension in emerging technology such as big data and IoT.


Growing opportunities for domestic and international startups. South Korea has historically been dominated by larger players, but the startup ecosystem is on the rise. There are now 11 unicorn startups in Korea, and companies like Samsung, Hyundai, LG, SK, POSCO, Lotte, Hanwha, CJ, and GS are looking to startups to drive innovation.


What this means for you: Come in while the startup ecosystem is hot. You’ll have the opportunity to collaborate with major corporations, scale up your project, and set your sights on becoming a unicorn while you’re at it.


World-class ICT & 5G Infrastructure. South Korea’s ICT infrastructure is incredible with 100% LTE coverage, the fastest average internet connection, and the highest number of broadband services per capita in the world. It was also the first country to launch the nationwide, commercial use of 5G.


What this means for you: Vast opportunities for market penetration with a population that is tech-savvy and open to new technologies.

> ARE YOU READY TO APPLY? SUBMIT YOUR APPLICATION HERE.


The Korean Wave of influence. Korean culture is gaining global influence with award-winning films, K-Pop, K-Beauty, and K-Food. This “Korean Wave” is a significant cultural force with real economic impacts; in 2018, Korean businesses gained $2.43 billion abroad, a 73% increase.


What this means for you: Korean culture will have a growing influence. Adaptations you make in Korea could soon serve your business globally.

Experience K-Culture for yourself.


A gateway to Asia. Many barriers to foreign startups entering the Asian market are cultural, with differing business norms and favor given to domestic startups, amongst other factors. South Korea proves to be quite open with a warmer climate for foreign startups than harder-to-penetrate ecosystems in China or Japan. 


What this means for you: South Korea is a receptive market on its own, but it’s also a great bridge into the Asian market with strong economic ties to China, Japan, Hong Kong, and Taiwan. By kicking off in South Korea, you’ll gain experience and expertise in how to make the transition successfully. 


Korean market potential. In spite of a small population, Korea has a domestic market size of $736.21 billion. That’s the 15th largest in the world.


What this means for you:  The Korean domestic market has tremendous purchasing power. 


A quick response to COVID. And finally, the very important elephant of 2020: COVID-19. It may seem crazy to imagine going anywhere in 2020, but South Korea is making a real recovery.


South Korea was one of the quickest and most-effective responders to a global pandemic, leveraging technology and contact tracing to limit the spread of the virus. As a result, they have been able to reopen and move forward faster than most other economies.


What this means for you: While much of the world is waiting, the 2020 K-Startup Grand Challenge is going ahead. Take this opportunity to launch in the Asian market or undertake other initiatives that were put on hold during COVID-19.

Photo from the 2019 K-Startup Grand Challenge Demo Day


Who can apply?

The whole point behind K-Startup Grand Challenge is to promote an open entrepreneurial ecosystem in South Korea and the rest of Asia.


 That means that tech startups from most industries are eligible (see graphic below for specifics), as long as your startup is less than 7 years old or pre-entrepreneur, your representative is a foreign national or a Korean living overseas, and importantly, you have a clear objective to expand into Asia by utilizing the Korean market as a launching pad. 





What’s the timeline?

The deadline for applications is June 25th for the 2020 K-Startup Grand Challenge program. Here are other important dates for you to know!



Did we get you interested?

Applications are open now! To apply, just head over to the K-Startup Grand Challenge website, create your profile, fill out the application, and get ready to take your business to the next level. 

> APPLY NOW


So, we wish you good luck!  행운을 빕니다! See you in South Korea.


"The Summer is the best time to host Backyard sessions and BBQ’s’’

In the summer, we launched a couple of new events in Neukölln like Freelancers, Unite!, The Backyard Sessions and My friend’s BBQ. 

Freelancers, Unite! developed as our productive coworking session with freelancers from in and outside the ‘haus. Once a month, we picked an important freelance topic (such as taxes, time-management, etc) and invited experts to give us insights on the topic. We saw so many new faces and had the chance to come back closer to where we started from - the freelance, grassroots culture. 

Freelancers, Unite! at betahaus | Neukölln

Another event, which started in July (and turned out to be our favourite events) were The Backyard Sessions. Organised by our queen of Neukölln - Robbin – the Backyard Sessions are our creative evenings with live music jams, movie screenings and cocktails. 

The Backyard Sessions at basement.berlin
Movie Screening at basement.berlin

This last event was hilarious because for quite some time, nobody knew exactly who organised it or invited them. The friend was throwing a BBQ for the community in the garden and this led to all our members joining and staying after for a beer or two with us.

‘’My favourite moment this year was the second friends bbq which was actually cancelled because of the rain forecast. But despite the bad weather, people show up and it turned into a super nice intimate evening with Elizaveta and Paul giving a garden concert.’’ - Robbin (Community Manager, betahaus)

''In July, it was great how the casual after-work BBQ turned into an impromptu acoustic blues jam session with Elizavetta Barsegova and Paul, who have the voice of an angel. Actually, all of the My Friend's BBQ's and Backyard Sessions were AWESOME.’’
- Paige (Head of Marketing, betahaus) 

The Garden at betahaus | Neukölln
My Friend's BBQ at betahaus | Neukölln



"As a coworking space, you have to give stage to important topics.’’

This year we released a new event format in Kreuzberg called ‘’The betaSalon’’. It's an open panel discussion which aims to give stage to important topics and give free speech on them. The fist one we did on the EU elections, last month we talked about changemakers, but our favourite one for this season stays ‘’Mother + Founder’’ where we partnered with FemGems podcast and recorded a live podcast episode for them having Madeleine Gummer von Mohl (betahaus co-founder), Kristine Zeller (co-creater of ooshi period underwear) and Luisa Hoffman on the stage.

betaSalon at betahaus | Kreuzberg

"We should fight for a more human-centered tech development’’

Every September, our co-founders take part in the Techfestival. in Copenhagen, spending a few days disconnecting from the daily life and focusing on creating a better, more human-centered tech future. This year the think tank which included our co-founders Madeleine and Max came up with the TechPledge. The Tech Pledge was made to emphasize the need for a new direction in tech. Similar to the Hippocratic oath for doctors, the Tech Pledge is a promise to make tech a force for good and ensure responsible and sustainable tech leadership. It’s a commitment to driving a new direction in technology.

Techfestival. 2019 in Copenhagen


"Startups are transforming European football as we know it.’’

One of the most exciting projects for betahausX this year (which is also continuing in 2020) is their new startup challenge called The Werder Lab - a global startup competition that aims to reimagine the way clubs like Werder work with athletes, fans and partners.



"You should leave time for the things you love most’’ 

This year couldn’t end without us having our favourite events - the end-of-the-year holiday party and the BETAPITCH Global Finals. On the 6th of December we saw the 9 finalists of the regional BETAPITCH competitions pitching in front of our jury. Congrats to Troy from Hamburg for winning the big prize.

We finished the year at our Holiday Party celebrating anything and everything at betahaus | Neukölln together with our members, friends of friends and our favourite artists from Passiflora LIVE, Tapete and Kotoe.

Love at The betahaus Holiday Party 2019


Thank you for being with us in 2019. It's been a crazy big year for us and it wouldn't been possible without your support, trust and the hard work of our amazing team. Have an amazing holiday time and we'll see you again in 2020.

With love,
betahaus

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