12:00 - 13:00
It’s no secret that getting featured by the right media at the right time can dramatically boost your startup's momentum. However, as a startup, it’s difficult to get picked up by the media in a meaningful way. Why is that? Well, even if you’re a tech genius or business prodigy who loves pitching to investors, pitching to the media is a whole different ballgame. All too often, startups fall prey to misunderstandings about how the media landscape functions. During this session we will explore how to approach the people in the media, and when you should decide to approach them depending on your business goals.
About Event Holder
Olivia Czetwertynski is the co-founder of Becomewide and StartupPressRoom, international PR consultancies specializing in global PR and growth strategy for startups. As an early member of the European coworking and entrepreneurship movement, Olivia previously worked as Communications Director for Spain’s largest coworking space, utopic_US, and Partnership Manager for Coworking Europe. Prior to this she worked for world-leading advertising agencies MRM Worldwide and TBWA.
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