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Event Description

Janka Schmeißer, Head of Marketing & Senior Consultant, iPotentials

When startups turn into companies, their staff requirements change dramatically and to manage this can be crucial to the growth and success of the company. This class will focus on the cores for implementing more complex recruiting processes. This includes insights into shaping your companies’ need into job profiles, setting up recruiting processes and working on an employer brand.

Please sign up through Eventbrite

Student Takeaways:

You’ll get an insight into how to structure processes that grant efficient and high-quality recruiting. You’ll also learn what an employer brand is worth in terms of attracting the right people.

Level Pre-Requisites:

Intermediate: First might-be-chaotic experience in recruiting and/or employer branding is useful since the class focusses on implementing and optimizing processes.

Required class materials / software:

Nothing required but something to take notes that you might want to take home.

Janka Schmeißer is Head of Marketing and Senior Consultant at i-potentials, a recruitment&HR consultancy specialized on tech and online companies. Janka comes from a rather generalist background and has seen companies of all shades from the inside. At i-potentials, she has been supporting the growth of the company in different fields, above all in (employer) branding and communications, but has also helped to structure internal processes and developed expertise in getting a startup into shape for growth in personnel and public presence.


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Our Refund Policy: Plans change? We get it. But if you can’t make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Event Details